Archives: Portfolio

Inside Art In The Cards Jeanine Hill

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Though photographer Jeanine Hill is skeptical about tarot card reading, she thanks the ancient practice for her art. In 2009, while enduring a period of deep depression, Hill stumbled upon a tarot card reader in a little shop in Costa Mesa. On a whim, she decided to have her cards read, and what came out of the meeting led her onto a new path.

“The tarot card reader asked me about my biggest passions, and when I told her photography and flea markets, she suggested that I take my camera to a flea market,” says Hill, who has lived in Orange most of her life and worked as a professional photographer since the mid-1980s. Taking the advice, Hill visited flea markets and captured photos of vintage items like soda bottles, manual typewriters, classic toys and old alarm clocks-soon finding the depression lightening and a new passion for photography emerging.

Because the tarot card reader’s suggestion went so well, Hill returned for a second reading and was urged to submit her work to art shows, which she started doing two years ago. Her first show was at the San Francisco Museum of Modern Art, which featured a soda image, Victrola record player and a 1940s telephone. Since that show, she’s been in several others and will appear in the Ménage A trois No. 8 show in Long Beach on September 15th.

Though her photos seem artfully posed, most of Hill’s work is of scenes just as she finds them. “I do look for situations with vibrant colors like greens, but otherwise what I see is generally what I shoot,” she says, noting that she does very little photoshopping-generally just intensifying colors when necessary.

Jeanine Hill

In the 7UP photo pictured above, Hill came across the bottles and shot them as they appear using a bendable lens that allows her to create special effects. “I was drawn to the intense colors of the bottles and the label has an art deco lady, which I love,” she says.

Nicki Braun is an art major, who collects Hill’s work. “What I enjoy about Jeanine’s photos is that many are of vintage items and the colors really pop,” says Braun. “She also shoots at unusual angles, and there’s a lot of energy in her work.”

Hill knew that she wanted to be an artist by the time she was eight and got her first camera at 14. After graduating from the Art Center College of Design in Pasadena, she started her career as the first woman photographer for Northrup. Finding the corporate life not for her, at the age of 24 she opened her own photography studio in Orange. For many years she shot car wheels, as well as free-lanced for Disneyland, where she photographed famous people like Gerald Ford, Elizabeth Taylor and Michael Jackson.

“Orange and Orange County have been good to me,” says Hill, who has also worked for Chapman University. “When I told people at the Art Center I’d be going to Orange County after graduation, they thought I wouldn’t make it, but here I am 26 years later. Orange is my town.”

See Hill’s artwork by visiting JHillPhoto.com.

Published in the Sep/Oct 2012 edition of the Old Towne Orange Plaza Review

Written by Julie Bawden-Davis, Photographs by Adam Bouska & Jeanine Hill

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Inside Art With Leigton Hubbell

[vc_row][vc_column][vc_custom_heading text=”Inside Art With Leigton Hubbell”][vc_single_image image=”374″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]In 2001 in the wake of the dotcom bust, Leighton Hubbell had the good fortune to be laid off from his job at a large branding agency. Within a short time, the award winning illustrative designer found himself setting up shop at home.

“We were two weeks into buying our house in Orange, and my daughter was barely 9-months-old,” says Hubbell, who at the time had worked in design since 1993 for a wide variety of companies, including international corporations representing brands such as Pepsi Cola and Motorola. “Then out of the blue, a former client called my home office to say she was working on a new venture and wanted me to meet the owner about doing some design work.”

Hubbell landed the job, which proved lucrative enough for him to outfit his home office. “One moment I was dead in the water without a computer, and the next I was depositing a substantial check and buying equipment,” he says. “Things got rolling from there, and I haven’t looked back.”

As creative director of his one-person design shop based just outside Old Towne, Hubbell does everything from creating logos, corporate identity systems, promotions and packaging design to branding, illustration, print, web design and television work. He is probably the most well-known for his logos and icons, an area of his design work that developed over the years in response to market demand.

The Making of a Logo

“Back when I worked for advertising agencies, I ran across horrid logos, and I couldn’t always do anything about it, because they weren’t my clients,” he says. “Now, considering that a logo is a visual calling card for a company, I feel it’s my obligation, when necessary, to lead my own clients to a whole new look. Today, logo design, which is a specialized, unique skill, is a big part of my business, and it’s experiencing a renaissance thanks to the use of logos and icons in technology such as mobile phone devices.”

Creating a logo is an organic process for Hubbell. “I don’t just make a logo,” he says. “I do a lot of thinking, planning and research, including examining the trends and what competitors are doing and talking to the clients in order to understand what they want. Each logo is completely customized and done in a style that best fits the client.”

Leighton Hubbell icons

Untappd Badge Icons

Icons, which are symbols used for purposes such as making statements or identifying or announcing products, are also a mainstay for Hubbell nowadays, especially with the advent of social networks. The icons pictured on page 2 of the Plaza Review were commissioned by Untappd, a social network similar to Foursquare that allows users to share and explore the world of beer with friends and people all over the globe.

After creating an account and profile at untappd.com, users check in with information such as where they are drinking beer, what they like about certain beers, when they try out a new beer, attend a beer festival or celebrate a special occasion with beer. When they complete various activities through the network, users earn badges, which feature the icons. Hubbell came up with the design concept for the icons and created many of them. (They are now being created in-house.)

Born to Illustrate

Coming from a family of artists, including a paternal great grandfather who was a painter and a maternal great grandfather who was a label illustrator for a fruit packing company, Hubbell showed an interest in art from a young age.

“I was always drawing and experimenting with art mediums,” says Hubbell, who took art classes throughout his childhood. “When I was in first grade, my mother gave me modeling clay. I responded by duplicating some of her ceramic work, which amazed her. By the time I was in junior high school, I knew that I wanted to go into design or commercial art.”

Hubbell attended art school out of high school studying graphics, advertising and typography. He studied at The Art Institute of Colorado from 1987 to 1989 and then the prestigious Art Center College of Design in Pasadena, where he graduated with a Bachelor’s in 1993.

Professional photographer Will Hare, who is based in Old Towne and took the photo of Hubbell that appears in this issue, first met the designer at Art Center, where he attended as a photography student.

“Leighton and I did a project together, and we hit it off right away,” says Hare. After graduation, the two lost track of each other until 1997 when they found that they both lived in the Old Towne area and soon became good friends. Hare’s history with Hubbell gives him a bird’s eye view of the artist’s career.

“Leighton has always put pencil to paper, and it is his ability to draw that lends itself nicely to his work, especially logo design,” says Hare. “He’s a genuine person with a sense of humor and sensibility, and as he’s matured over the years as a person and an artist and become comfortable with himself, he’s found his voice, and that voice comes through in his work.”

For more information about Leighton Hubbell and his work, visit LeightonHubbell.com.

Published in the July/Aug 2013 edition of the Old Towne Orange Plaza Review

Written by Julie Bawden-Davis, Photograph by Will Hare, Artwork by Leighton Hubbell

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Jon Haverstick

[vc_row][vc_column][vc_custom_heading text=”Jon Haverstick”][vc_single_image image=”372″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]View the photographic work of Jon C. Haverstick and one prevailing theme overrides—humanity. With his camera, Haverstick strives to communicate as much as possible about his photo subjects.

“The human interest element is critical for me,” says Haverstick, an award winning professional photographer and photography instructor based in Santa Ana. “While there’s certainly a lot of interesting photography without a human element, my interest is in portraits. For me, it’s about telling people’s stories.”

Faces of Freedom

It is this desire to open a window to the soul of those he photographs and his respect for the U.S. Armed Forces that led the photographer to undertake his “Faces of Freedom” project pictured in this issue. Consisting of portraits of veterans, the project that he started in August 2011 has about 50 photos and counting of men and women who have served the country in various wars, such as Vietnam and World War II.

“Many veterans don’t have good portraits of themselves that depict their service to the country,” says Haverstick, who gives participants complimentary portraits. “This project provides a way to honor veterans and serves as a reminder of those who have given up so much so that we have what we do.” Haverstick has several relatives who have served, including his father, father-in-law, nephew and son, who is currently in the Army.

One participant of the Faces of Freedom project is Pastor Frank Orzio, a retired Marine Sergeant and two-time Purple Heart recipient, who is founder of The Wounded Warrior Ministry (http://thewoundedwarriorministry.com). “Jon is a great guy who goes out of his way to honor veterans and preserve their legacy,” says Orzio. “He doesn’t do any of this for personal gain. As we say in the Marine Corp, he has uncommon valor.”

Jon Haverstick Faces of Freedom

Healthcare and Photography

Haverstick attributes his sensitivity to people and affinity for capturing them on camera to growing up in the 1970s with a disabled foster sister and being surrounded by a family involved in community service and healthcare. Haverstick himself spent more than 20 years in the medical field as a genetic counselor and in healthcare education prior to opening his photography company in 2011.

Though healthcare seems light years away from photography, the skills he learned help him take the candid shots he does today. “In healthcare, I learned how to talk to people in a vulnerable state and be sensitive to their concerns and emotions,” he says. “Those people I photograph also often feel exposed and nervous.”

Photography student Heather Rollins considers Haverstick her mentor and comments on his ability to put photographic subjects at ease and share their personalities through their portraits.

“Jon has a way of catching the character in people, which isn’t always easy to do,” says Rollins. “He has a gift for building rapport with his clients and making them feel comfortable.”

Drawn to Photography

Though he didn’t open his photography business until later in life, Haverstick was drawn to the art form from a young age. During high school, he shot photos for his school newspaper and yearbook and worked as a second shooter for a wedding photographer. At the time, he bought his first professional camera, a Nikon F2AS Photomic, which he used until he went digital in 2005. As an adult, he took many photos of family and friends and began teaching photography classes in 1999 at schools such as Santiago Canyon College, where he still teaches.

“Teaching is a great outlet for me,” says Haverstick, who developed his own digital photography classes. “I’m passionate about passing on knowledge.”

A desire to become a better photographer inspired Haverstick to leave his healthcare job nearly three years ago and open his photography business. With encouragement from his wife, Chiaki, and children, Cat and Conner, Haverstick quickly became successful. He does a wide variety of photographic jobs, including weddings, senior portraits, commercial and corporate work and fine art photography.

With all of his work, Haverstick makes sure to interject the human element.

“I shoot for Mercedes Benz and try to get a person in the photo whenever possible,” he says. “And when I do corporate work, instead of standard headshots, I like to show personality by photographing people interacting with their workspace.”

To view the Faces of Freedom project, go to http://jonhaverstickstudio.com/faces-of-freedom-project/nggallery/page/1/.

Published in the Nov/Dec 2013 edition of the Old Towne Orange Plaza Review

Written by Julie Bawden-Davis, Photographs provided by Jon Haverstick

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Inside Art With Jim Draughon

[vc_row][vc_column][vc_custom_heading text=”Inside Art With Jim Draughon”][vc_single_image image=”370″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]During a 20-year period when Jim Draughon collected numerous pieces of art for his extensive art collection, a question loomed at the back of his mind.

“Every time I bought an artist’s work, I thought about how much I enjoyed painting as an undergraduate art major,” says the Orange resident. “I’d look at my new acquisition and think, I can do this,” recalls Draughon, who built a successful career in land development during his hiatus from art in the 1980s and 1990s.

Finally, in 1998, Draughon heeded his inner voice and returned to art.

“When I jumped into painting again, I started with watercolors and then transitioned into painting in oil,” says the artist, who chose to take up painting en plein air, which is a French term that means “in open air.” The popular contemporary California art movement involves painting outdoor scenes on the spot to capitalize on natural light and capture scenes in a true sense.

En Plein Air Painting

Draughon’s subject matter, which is primarily the California landscape, lends itself well to the en plein air painting method. “I love painting the California landscape, because the wide variety of scenes to paint are incredible,” says Draughon, who focuses his efforts on the state’s deserts and coast.

“The desert has a wonderful muted light that becomes intense in early morning and late afternoon, at which times the colors become rich and varied,” he says. “I also enjoy capturing the various rock forms and vegetation in the desert, and the coast with the water, waves and shoreline offers dramatic subjects.”

Boulder Hopping in the Desert

The painting pictured in this issue known as “Boulder Hopping” is a 9×12 oil on canvas painted in 2011 in Andreas Canyon, which is located in the Coachella Valley. Draughon and his wife, Vivian, own a vacation home in Palm Canyon outside of Palm Springs, and many of Draughon’s paintings depict this region.

“Andreas Canyon contains great geological forms, and there is a creek running through the area year-round,” he says. “I was with a painter friend when we found that particular scene, which had a nice composition with the mountain backdrop and the boulders in the water.”

Draughon feels “Boulder Hopping” is successful because it has rich colors in details such as dead fronds on a palm tree. “The burly, rough leaves on the palm are actually very colorful and create a more authentic representation of the tree,” he says.

Jim Draughon Painting Boulder Hopping

Capturing Untouched Landscapes

Christine Thompson is co-owner of Copperwood Artware in Old Towne, where Draughon has shown his work since the gallery opened in 2004.

“Jim’s work consists of location paintings in truly untouched areas of the state that people familiar with the areas recognize,” she says. “You won’t see any human touches like telephone poles in his paintings. Oil painting is challenging in its own right, and especially en plein air. Some artists have a tendency to overdo oils by becoming heavy handed, but Jim doesn’t do that. His colors are authentic and strike a perfect balance.”

Born to Paint

Draughon was born in Texas but raised in Denver. As a child, he spent most of his time drawing and painting and even had his first gallery show right out of high school. Soon after that experience, he joined the Navy and spent some time stationed in various locales, including Japan.

When he left the service at 22 in 1973, Draughon earned an AA in fine art from El Camino College and a BFA from California State University, Fullerton in 1976. He wanted to pursue a career in art, but opted for a steadier paycheck, going back to graduate school for a degree in Landscape Architecture at Cal Poly Pomona, which led to working in land development.

Today, Draughon works as a real estate development advisor and is able to devote time to his art.

“I started painting 15 years ago after a long hiatus, because I’ve always enjoyed the process and the end product,” he says. “I don’t think I would want to rely on art as a main source of income, because that would make it feel like a job, but it’s been great to accumulate paintings and exciting that people purchase them.”

Visit Draughon’s website at jadraughonart.com. Meet the artist and see his work at the October 5th opening of the “Art by the Foot” show at Copperwood Artware located at 148A North Glassell in the Plaza.www.copperwoodartware.com, or call 714-633-8374 for information.

Published in the Sep/Oct 2013 edition of the Old Towne Orange Plaza Review

Written by Julie Bawden-Davis, Photograph by Jeanine Hill, Artwork by Jim Draughon

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The Painter Within Kim VanDerHoek

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When Kim VanDerHoek won a poster contest in kindergarten and received art supplies as her reward, she stifled disappointment over not getting a trophy like the second place winner. In retrospect, she realizes the oil pastels and watercolors were an excellent choice for a budding artist.

“The world may not give you what you want, but it gives you what you need, and I used those art supplies,” says VanDerHoek, who has won awards for her oil paintings, which are shown at Copperwood Artware Gallery in the Plaza. “I even saved the oil pastels and used them in college.”

Although she earned a Bachelor of Fine Arts from California College of the Arts in 1993, VanDerHoek didn’t discover the painter within until 2005 after leaving her 11-year career as a graphic designer to have her first child. When her son Jordan was 10 months old, she took a plein air (outdoor) painting class as a creative outlet and found more than a hobby. “I’d searched my whole life for the thing I was passionate about, and it was painting all along,” she says.

Kim VanDerHoek

VanDerHoek quickly built a body of work and began marketing her paintings online and in galleries while continuing to study the craft. By 2008 she started entering shows and competitions and at the time painted a series of oil pumps at a location in Anaheim, which attracted attention.

“People responded positively to the paintings, and one in particular I titled ”Locally Grown“ turned out really well, so I entered it in competitions and it started winning,” says VanDerHoek, who was a finalist in the 2011 American Artist Magazine’s cover competition.

She painted “Rocky Shores of Crystal Cove” pictured in this issue of the Plaza Review, on an overcast day at the beach in June 2011. “A painter looks for a focal point to draw viewers in and then rewards them with eye-candy once they’ve captured their attention,” says VanDerHoek, who also teaches painting classes. “When I initially saw the view in this painting, I knew what to do in terms of painting the rocks and shoreline to create a sense of depth and bring you into the painting, from there drawing the eye to the cottages and people in the background.”

While it is difficult to capture movement in a painting, VanDerHoek does so in the “Rocky Shores of Crystal Cove,” says Kimberly Haas, who owns Copperwood Artware Gallery with partner Christine Thompson. “When I look at the painting, I picture a crowd of people standing on the beach behind Kim as she paints.”

The gallery will feature VanDerHoek’s work in a solo exhibition from September 14th through October 14th. “Kim’s vision is unique,” says Haas. “She is one of those artists capable of capturing the magic in a square box. It’s been a pleasure to see her evolution as an artist, and we’re excited for her to have her own show.”

For more information on the artist, visit KimVanDerHoek.com. Find Copperwood Artware at CopperwoodArtware.com.

Published in the Sep/Oct 2012 edition of the Old Towne Orange Plaza Review

Written by Julie Bawden-Davis

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Insights on the Movement to Support Black-Owned Businesses

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Insights on the Movement to Support Black-Owned Businesses
Owners of black-owned businesses may have increased opportunities to attract new customers due to recent societal changes.

Writer/Author/Publisher/Speaker, Garden Guides Press

JULY 22, 2016Recent events involving the African-American community are alarming and distressing. But the resulting call within the community to support Black-owned companies may have the potential to be game-changing for some small businesses.

“Although many recent events have been unfortunate, the Black community has awakened to the fact that they can create opportunities and use resources within their own communities,” says Phillip Dunn, a BOB (Black-Owned Business) advocate and CEO of A Seat At The Table

, a company that seeks to generate more business for BOBs. “We’ve recently seen a reconnection of sorts within the culture [that’s] bringing Black Americans closer together,” says Dunn. “The ongoing events have forced the community to look inward for solutions.”The African-American community has definitely been shocked into action, adds Shekira Dennis, civic leader and co-founder of the Houston Justice Coalition

. “The economic driver is to ensure that we are supporting Black-owned and -operated businesses by recirculating our dollars in the African-American business community.”

Money Makes a Statement

Misty Starks, CEO of Misty Blue Media

, a public relations and content creation company, agrees. “Many Black Americans feel that if we can’t get justice and equality in our neighborhoods, schools, at work and in the court system, we’ll use the one thing we know will get attention and spark change, and that’s historically been money. We can chant, we can march and we can create catchy hashtags on social media, but it all falls on deaf ears until money is involved. This movement to patronize Black businesses is definitely offering smaller, unknown businesses a lot more visibility and opportunity.”As a result of the movement, some consumers are taking the time to actually research African-American businesses and patronize them, adds Dennis. “This will benefit small businesses and bring some long overdue exposure to their community.”

We’ve recently seen a reconnection of sorts within the culture [that’s] bringing Black Americans closer together. The ongoing events have forced the community to look inward for solutions.—Phillip Dunn, CEO, A Seat at the Table

As Black consumers use word-of-mouth tactics to bring visibility to BOBs, newer small businesses may benefit from the call to “buy Black” by being able to start off with a sufficient customer base from within their community, adds Dunn. “In addition to an increase in revenues and income for BOBs, the migration will provide them with opportunities for growth, such as hiring more staff, which drives down the unemployment rate, and expansion into new markets.”

Historically, Black-owned businesses have tried to market to the Black community. But many BOBs have faced a lack of consistent support and acknowledgement, believes Robert Van Arlen

, an international speaker, trainer and coach. “Recently, the press has caused the Black community to galvanize and support. Black businesses that have always advertised and marketed towards the community are also finding it easier to retain existing consumers and gain new ones.”

Take Advantage of the Movement

In order to continue to ride the change in tide, Black business owners who act with a sense of urgency may be able to attract, secure and retain this new influx of customers, as well as existing ones, believes Dunn. “This will require a transformation in thought leadership, operating practices and historical beliefs about Black consumers, which could result in increased entrepreneurship in the Black community. As an increasing number of individuals become comfortable with the level of support from within the community, they will be more likely to risk starting and operating a business.”

When Black business owners do get an increase in business, Dunn advises being prepared. “If you own a small restaurant with 42 chairs operating near full capacity every day, you may not be readily able to effectively absorb a five to 15 percent increase in customers,” he says. “It’s important for BOBs to anticipate this recent upswing and staff accordingly. Otherwise, some new consumers may revert to prior spending behaviors and choices.”

Van Arlen suggests seizing the opportunity by developing marketing materials that engage the community, such as websites, flyers and radio ads. “It’s also a great time for Black-owned businesses to look for sources of capital if needed, because any expenditure in marketing has the opportunity to produce a greater ROI.”

Perhaps most importantly, if you’re going to succeed at increasing business, you may want to overcome your fear of failure, believes Alexander Joyce, president of ReJoyce Financial

. “Be passionate about what you’re doing and what you stand for. If you are providing a service or adding value, execute with a purpose and never lose sight of your goal.”Read more articles on finding new customers.

Photo: iStock

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How To Manage Your Personal Finances Successfully

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How To Manage Your Personal Finances Successfully

Managing your personal finances successfully should definitely be on the top of your to do list. You know that a well-ordered financial house makes for a smoother, happier life, but the idea of getting your finances in order can be a bit daunting.

Clear up the confusion with this handy guide on how to create a plan to save, spend and invest.

Take inventory of your financial situation

personal finance

Before you can determine the best ratio for managing your personal finances in terms of how much to save, spend and invest, you must take inventory. This means computing your income and expenses and using those totals to determine your discretionary income.

  • Discover your total income by adding up the amount of your paycheck after taxes over the course of a year, as well as yearly payments for other income items like alimony. Include in this total infrequent infusions of cash, such as royalties and dividends. Divide the total by 12 to determine your average monthly income.
  • Total your expenses (rent, utilities, bare necessities) over the course of a year, adding in periodic expenses, such as insurance payments and events like vacations. Add 10 percent onto the total for the unexpected and divide the figure by 12 to get your average monthly expenses.
  • Subtract your expenses from your income, which will give you the total amount of discretionary funds that you have available each month. (If the total is a negative number, you have a budget deficit that must be resolved before you can do any saving, spending or investing.) Consult this article for ways to create a workable budget.

Build a three-month emergency fund

spend-vs-save

How much of your discretionary income you save will depend on whether you have an emergency fund or not. If you have no money set aside for a rainy day, before anything else, it’s necessary to put most of your money toward building an emergency account.

Also, read >  16 Ways to Trick Yourself into Not Spending Money

Plan to only spend 5 to 10 percent of your discretionary income and redirect the other 90 to 95 percent of the money into an emergency savings account. For instance, if you have $400 available, put away from $360 to $380 into a liquid account until you’ve saved an equivalent of at least three months’ worth of expenses. So if your expenses equal $1,300 a month, you want to put $3,900 into an emergency savings account.

If you already have the required amount of money in an emergency savings account, examine your needs for savings in the next five years. Are you planning on making any big purchases in that time period? Do you have any major financial goals, such as saving for a down payment on a new home? Calculate how much you need to save for these various items on a monthly basis over the next five years.

If you require a $10,000 down payment, you need to save $2,000 every year, or about $166 per month. This leaves you $234 per month from your $400 discretionary funds for spending and investing.

Save at least 5% of your income

Investment

The amount of money you invest in stocks and bonds and retirement accounts depends on your age, income level and your existing assets. In general, if you are 40 or older and already own a home and other assets, it’s advisable to be investing between 10 to 15 percent of your total income.

On the other hand, if you are in your 20s or 30s and are still in the process of accumulating assets, such as real estate, it’s often realistic to aim to invest 5 to 10 percent of your income and use the remaining discretionary income for savings and spending.

Don’t spend more than you make

eggs basket

How much you spend per month on discretionary items is a personal decision that directly affects how much you are able to save and invest. In order to decide on an amount for your budget, it’s important to look at your available funds, as well as your savings and investing goals. If possible, plan to spend what is left over once you meet your savings and investing goals each month.

Also, read >  Why I Left My Career in Finance for a Nonprofit

Two examples of financial planning

$400 Discretionary income per month

  • $166 house savings ($10,000 down payment saved over 5 years)
  • $166 investment (5 percent of $40,000 salary)
  • $68 discretionary spending

$800 Discretionary income per month

  • $100 savings for yearly vacation
  • $600 investment savings (10 percent of $60,000 salary)
  • $100 discretionary spending

As you can see, the best ratio for saving, spending and investing should be tailored to your specific financial situation. Examine your income, expenses and financial goals, and use these tips as your guide.

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How Much Do Facebook Ads Cost? A Budgeting Guide for Small Businesses

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How much should your business spend on Facebook advertising? I know a lot of people are looking for a simple answer—like half of what you spend on Google or $500 a month.

I’ve gotten this question perhaps twice a week over the last 10 years of doing Facebook ads. So, I hope we can definitively put this question to bed.

Short answer: A dollar per day

That’s the minimum you can spend on a Facebook ad—and that’s what all small businesses should start testing with, usually by boosting posts the right way.

Facebook, just like Google, may have reps that have called you, trying to get you commit to $2,500 a month or more.

You, like me, are probably thinking this is risky. How much effort is it? Will it drive sales? Is this the best use of my limited time and resources? You get around this chicken-and-egg situation by testing for a dollar per day.

No commitment, no promises, no need to hire consultants, no big time commitment, no fear of failure.

We have clients that spend $100,000 a day on Facebook ads—but they are probably not like you. They have massive media budgets and teams of people that do things like Super Bowl ads.

They budget “top down,” meaning that their spend is based on what they spent last year and a share of this years’ projected company revenues.

They can afford million dollar mistakes. You can’t.

If you haven’t run Facebook ads before, or if you’ve not had success, start here by boosting posts exactly in the way we’ll describe later in this post.

Practical answer: Spend $1 for every 100 website visitors you get each month

Sounds arbitrary, especially since all businesses are different. You could be selling info products, gym memberships, or dog toys—but this will be a good starting point.

You see, Facebook is an amplifier of what’s already working for your business. That means if you’re already driving conversions via SEO, AdWords, email, or other digital channels, Facebook will increase your efficiency.

Facebook is a remarketing engine. Yes, like those product ads that follow you around, but smarter if you do it right.

Whatever is already working, you’ll get more—more visibility, leads, more phone calls, and more sales.

Most people fail at Facebook ads because they started with an arbitrary monthly budget and just started boosting or running conversion ads to cold audiences. That either gets you a bunch of useless likes (doesn’t translate to sales) or yields no conversions. These people you hit didn’t even have a chance to learn about you, so they’re not just going to buy instantly.

Imagine if I complained to you that I went to the gym today and worked out like a madman for four hours straight, but noticed I didn’t have a six-pack by the end of the day. Why be mad about your Facebook results for the same reasoning?

Your baseline for Facebook budgeting should be how big your remarketing audiences are

That means for every 100 people that have clicked on an email of yours, for every 100 people that have come to your website, you will retarget them on Facebook.

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Of course, the traffic you brought to your site should be high quality to start with, and the follow-up message on Facebook (delivered as an ad), must be good, too.

Facebook gives you another chance to deliver whatever message you were sending via email or whatever you were selling on your site.

And you do this by setting up custom audiences, a javascript pixel you place on your site or a one-click integration with your email provider.

So if you have 5,000 clicks on your emails each month and 7,000 website visits, that’s 12,000 sessions.

And at $1 per 100 visitors, you’d start your budget at $120 per month for conversion remarketing.

Of course, if you sell many products to many segments in a more complex funnel, then you could adjust this up or down, largely by whether you have content for each of these audiences. And if you find that this initial budget is profitable for you, then you’d want to keep adding money until your marginal revenue equals your marginal cost.

Expect that in a healthy Facebook account, one-third of your budget should be conversion remarketing

To “fund the machine,” meaning to initially make a profit, so you can bootstrap more spend, you’d start with remarketing.

Your engagement budget should be triple your remarketing budget to start.

All else equal, this means you are budgeting for three warm touches prior to attempting to sell them.

  • One-third of your engagement budget should be for lookalike audiences: Provided you have conversion tracking in place and have more than 30 conversions a month, Facebook will find people who look just like people who have bought. Even though these lookalikes are way bigger than your conversion sets, don’t fall into the trap of setting giant budgets here. Facebook will recommend that you jack up your budgets. Do it only if the custom audiences you yield are profitable, or if the lookalikes buy your product. We don’t recommend running lookalikes in a conversion campaign at first until you’ve exhausted your remarketing audiences and made sure they’re profitable.

  • One-third of your engagement budget should be for interest/behavioral targets: This means you’re segmenting by other products they like, life stage events, competitors they like, and other targeting criteria.

  • One-third of your engagement budget should be remarketing to further engagement: Earlier, we said to spend a dollar per 100 visitors to drive conversions via remarketing.  Here we’re saying that you spend a dollar per hundred visitors to further educate them, not to sell them. Share customer stories, educate users on issues they care about, show how active you are in the community, and so forth.

So, in our example where we’re spending $120/month on conversion remarketing, we’d be spending $360/month on engagement. Thus far, we’ve layered the budget to be $480/month.

Remember, this is a starting point. You’d adjust budget up or down based on what’s profitable, your Relevance Scores, and whether you have content.

The last phase of the funnel, as we work our way up from the bottom is audience—some people call it “awareness.”

Whatever the case, the three parts of the funnel are audience, engagement, and conversion (we shorten it to AEC).

To generate a first touch (which is awareness), that then leads to engagement (initial remarketing), and then to conversion (cross-channel remarketing from search, email, and social back into Facebook conversion ads), we must do layered boosted posts.

funnel.png

At the start of this post, we talked about spending a dollar a day and how this is the minimum that Facebook allows per campaign.

So you might start out by boosting five to six posts and finding that perhaps one of them is doing well, based on cost per engagement or even cost per lead (if you are boosting a post with a call-to-action button).

We typically find one in five boosts tend to have decent performance, but if your content is lousy, maybe you’re one in 20.

If it’s “good,” then you extend the budget from the original dollar a day (so $7 over seven days) to perhaps $30 over another 30 days.

And over time, you might boost dozens of posts, but keep only a handful.

But this handful of posts continues to spend a dollar a day (or more, if the audience is big enough), so your total spend on boosting could be $10, $50, or even $200 per day.

If you’ve set up your funnel properly, then you have set engagement remarketing audiences to pick up from there, which then go to your conversion campaigns.

Thus, you can link all stages of your campaign to assess profitability and adjust budgets accordingly.

The amount you spend on boosting is based on how many posts you have to boost, how well those posts perform, and how long you’ve been boosting (to create more and more stacked layers of boosts that are running concurrently).

In general, we’d expect to boost to be a third of your budget, but perhaps 80 percent of your effort, because there is a lot more maintenance and testing there than in evergreen conversion or engagement funnels.

Expert answer: Manage against Revenue and ROAS counterbalanced metrics

That means you are calculating marginal profitability for every conversion ad. We know that cost-per-click (CPC) divided by conversion rate equals cost-per-acquisition (CPA).

So sorting each ad by these two primary factors will quickly tell us which ads to cut, which ads to tune, and which ads to add more money.

These two factors can each be broken down into a further set of diagnostic metrics such as:

  • Relevance Score (almost identical to Google’s Quality Score, based on click-thru rate [CTR] and negative feedback)
  • Frequency (over three per week in the newsfeed will typically lead to burnout)
  • CTR: We know that a higher CTR usually means a lower CPC, but factors such as placement, audience size, and Relevance Score come into play

Frequency is a curious issue since when it gets too high, users will provide negative feedback (we know what it’s like to be hounded by the same ad over and over, especially if we already bought the darn thing).

So this is where you troubleshoot knowing that all campaigns are limited by either audience or budget.

Usually, businesses have an ad set that can’t spend anymore because there is no more audience, so they try to force the bid higher. Don’t waste your time bidding.

But over-riding on CPM (business-based objectives) rarely works, since Facebook’s algorithm takes into account user feedback.

You’ll need to duplicate that ad set to other audiences, rotate in new creative, or both.

If you do a lot of micro-targeting—perhaps you do workplace targeting (our very favorite technique of all techniques) or have small remarketing audiences, here’s how to determine if your ads have burned out.

You need to tune your ads daily for a few minutes at a time, instead of the workout guy I mentioned earlier who works out once a month like crazy. I like to spend 15 minutes a day.

If you’ve gotten this far, congratulations!

That means you already know that what matters is not budget, but profits. Thus, we do lots of optimizations at each of the three stages in the funnel, like we discussed above. And the sum of these changes happens to be your budget.

When your goal is to spend a certain budget, then profit is whatever random output. But if your goal is maximizing profit, then you’ll spend whatever budget happens to maximize that business outcome.

As we discussed here, getting to that point may take three to six months, since you have to iteratively build up audiences, boost content (meaning you have to have created that content, too), and used your previous period’s profits to fund your current period’s campaigns.

The heart of your funnel structure is “if/then” statements, no different than the rules you might set in Campaign Builder in Infusionsoft.

Strategically, we view Facebook as a paid message delivery platform with the same logic of email sequences, not a mass-blast media platform. And if you see this, then you know that 80 percent of your ad spend should be driven by a user’s behavior in your funnel, not your content calendar.

So at a certain point, you have to set up sophisticated funnel sequences so you can do remarketing at scale across all your channels.

Final thoughts

We’ve talked about what you should do in budgeting and optimizing. Here’s what NOT to do:

  • Have all your campaigns be conversion-oriented only. Don’t be the guy who tries to pick up ladies at the bar, engage your audience via sequences.

  • Be too shy or “busy” to create videos. Yes, you. No matter how you look, how you don’t want to be on camera, don’t have the budget to make video, pull out your iPhone and go live. Interview your customers and employees to show you’re a human.

  • Get caught up in various tools. Nowhere here did I mention any fancy tools, though we know them all. I didn’t even mention Power Editor, which is the mark of Facebook ad snobs. Better to get your strategy right first instead of hiding behind technology. If your content is lousy, no tool will overcome that.

  • Be distracted by tricks. If you believe in weight loss and get rich quick, then you might have fallen for apparent shortcuts. Don’t try to cheat the system by manual bid techniques, various software, magic potions offered by social media gurus, and whatever snake oil.

  • Hire someone to do this for you since it’s “complicated,” you’re “too busy,” and you’d rather an “expert” do it for you. Yes, a competent pro can do the mechanical parts, but you must own the GCT (goals, content, targeting). Here are 10 questions to ask people who think they might be good.

I hope I’ve answered your Facebook budgeting questions, and I hope you see that budget is the end result of many tweaks in the funnel, not an arbitrary figure you set each month.

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How Online Fashion Retailer Bonobos Suits Up Its Content Strategy

[vc_row][vc_column][vc_custom_heading text=”How Online Fashion Retailer Bonobos Suits Up Its Content Strategy”][vc_single_image image=”355″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]By Julie Bawden-DavisFebruary 15th, 2012

3 min

When Bonobos opened its online store in 2007, selling men’s pants, it did so with the idea that many men prefer to click and shop rather than walk into a brick and mortar location.

By taking the virtual route with its product, the New York-based online retailer of trendy men’s clothing had no choice but to build an exceptional ecommerce experience of its brand using web and social marketing.

Contently recently caught up with Richard Mumby, vice president of marketing at Bonobos, to learn how the company keeps its name at the forefront of men’s online fashion.

Contently: The content strategy at Bonobos is fairly extensive. What kind of content do you produce and what need does each type of content fill?

Bonobos: Bonobos does produce a wide range of content — from product, to social, to email — and each serves a specific purpose.

Content for Bonobos starts with our product. As a largely web-driven retailer, we must provide ample context around our products and create a distinct brand position. We craft a story of how each product was conceived, how we could foresee a customer wearing it, or a creative, funny story to entertain our customers. The content is usually connected in one way or another with our product names, which are individually conceived — often bringing the humor and irreverence of our brand to life.

Without a physical retail store, it is critical to develop a social environment. We use our social content to create a sense of community where we contextualize our brand without explicit focus on transactions. This tact deepens the relationship with customers, which is apparent from frequent Facebook posts, questions, and responses to our content.

We know that email is a critical channel to drive revenue, but an explicit focus on transactional emails only exhausts customers and doesn’t provide a more premium brand position. We spend a lot of time finding ways to include editorial content in our regular cadence of emails. Also, we have a set schedule of campaigns around contests, events, and Bonobos culture.

Contently: How does your content strategy integrate with your company?

Bonobos: The company started by selling pants, but we’ve always focused on developing a distinct brand in the men’s apparel space. Content is a large component of how we’ve done this — from video chats by founder and CEO Andy Dunn, to a long history of blog posts. We also hire many creative people, and we encourage employees to contribute to various content platforms.

Contently: How much and how often do you publish?

Bonobos: While we don’t have a publishing calendar, we release new content nearly daily in the form of product launches, social media campaigns, blog posts, or email initiatives.

ContentlyWhat types of content have been the most well-received?

Bonobos: Our social media campaigns are the easiest to track in terms of engagement, response and ROI. Most recently, we held a private customer event in New York City hosted by NBA All-Star Deron Williams around the launch of our Foundation Suit collection. We asked our guests at the event to check-in on Foursquare and share photos from the party via Instagram and Twitter using #BonobosSuitsU for the chance to take home one of the new suits.

We also invited customers around the country to join in the conversation surrounding the event on social media. They participated by visiting our website and tweeting their favorite Bonobos suit using #BonobosSuitsU. The customer who got the most retweets also scored a new Bonobos suit. While we had 250 people attend the event, we reached more than 850,000 people on Twitter with 3,500+ mentions and 4,000+ retweets of our #BonobosSuitsU hashtag.

Contently: How do you measure the success of your content?

Bonobos: We measure the success of our content where possible and relevant. For example, our email content is evaluated based on click-through rates. We measure our social media content based on shares and engagement.

The key to success with content on social is limiting the “hard sell.” We’re fortunate to have a passionate and engaged social community. Questions about product development and merchandising or quick humorous posts and photos that bring to life the Bonobos brand consistently drive engagement rates at least 10 times higher than posts designed to encourage customers to purchase.

Content Helps Brands Create Customers, Not Chase Them

By Lexi LewtanFebruary 15th, 2012

Are media companies ready to move from chasing customers to creating customers? Tony Uphoff, CEO of UBM TechWeb, thinks yes — and told Folio Mag that anyone not taking a hybrid approach will be left in the dust.

“Many of the laws of physics in advertising and marketing — reach and frequency, brand awareness, brand preference and call to action — have been upended and replaced by brand generation to create and sustain a more substantial engagement with customers,” Uphoff explains.

His proposed solution? Instead of collecting what he calls “Business Card Data,” or basic lead gen, brands need to find customers who actually care. “Content marketing helps cut the wheat from the chafe; engaging those with a real need, the right demographics and interest, as opposed to simply capturing business card information,” he notes. Interesting Point.

Image courtesy of colormarket

BRANDS

How BuzzFeed Creates Contagious Content for Brands [INTERVIEW]

By Lexi LewtanFebruary 14th, 2012

No longer is it just about so-called sticky content that keeps readers around, or even clicky content that causes them to hit a link; it’s also about serving up content that is spreadable.”

— David Carr in his New York Times article, “Significant and Silly at BuzzFeed

If BuzzFeed, the online publication and self proclaimed “viral content detector,” has one goal, it’s to get clicks. And if Tanner Ringerud, BuzzFeed’s director of creative services, has one goal, it’s to get clicks for brands.

Ringerud, a former on-site editor, spends his time helping brands align with viral trends on the Internet. “My job is really figuring out how to get these to sync,” he explains. “You don’t want to be the brand that does the planking thing too late.”

His current role actually developed out of necessity, as brands began to approach the sharing laboratory. “We try to work together in a way that our users and the Internet as a whole will enjoy.” BuzzFeed does this by leasing its editors creative agency-style to companies looking to increase their exposure. Together, they create on-site content that fits the “BuzzFeed Tone” — an upbeat and zany voice, like Superbowl ads mixed with Internet meme culture.

Their work is provocative, timely and streamlined for sharing — and may be the perfect breeding ground for digital strategists to implement some adventurous branding.

The BuzzFeed Approach

Brands may be intimidated by the site’s gutter-brilliance approach, but the formula definitely works. For every 100,000 views generated on top of BuzzFeed’s paid advertising partnership, an extra 30,000 views on average are generated from sharing.

BuzzFeed’s creative formula also has worked well for improving brand perceptions. GE recently tested multiple campaigns around the internet with their video series, “The GE Show.” Of all their approaches, they noticed the biggest improvement in brand associations, like creativity and innovation with Buzzfeed’s content.

“It’s great for brands who are trying, and saying ‘now what?’” Ringerud explains. He sees content marketing as a positive trend, though understands that many companies still lack the web expertise and editorial perspective to produce truly effective Internet gold. “It’s great that brands are doing it,” he says, “The trick is doing it right.”

BuzzFeed’s omnivoracious community — 75% of their on-site viewers are actively looking for something to pass on to their friends — make the platform a perfect place for experimenting, especially if a brand has already been implementing a content strategy.

Packaging for Virality

Brand involvement varies on BuzzFeed — some use the site to highlight their own content, while others attempt to launch branded viral trends. BuzzFeed welcomes this variance, arguing that each brand must create the right type of wackiness for sharing to occur.

For companies who are hesitant to BuzzFeed’s somewhat aggressive tactics, placing experimental “containers” around their own online properties offers a less intensive way to play with the wackiness.

“We’ve had success with more traditional campaigns, like with Dell’s branded videos,” Ringerud notes. “They really worked with us to see how we could help get them in front of eyeballs.”

By placing the branded video inside an Internet friendly list like “The 10 Most Infamous Computer Viruses,” the site sends out bait — and waits for bites. But unlike “clever” link selling or sneaky Internet product placements, BuzzFeed’s approach is surprisingly genuine. Engaging in digital conversation can feel awkward and forced, but the site’s content is “inherently social,” Ringerud points out.

Brands like razor company Schick, on the other hand, take their experiments much further. Schick worked with BuzzFeed to create a meme called “razor-bombing,” where subjects “shaved the world around them.”

“We just said here’s this thing, its the next planking. Do what you will,” Ringerud notes. But users loved it, so the site helped launch a contest, where other users could use their own pics. The phenomena ended blew up — and it didn’t seem to make the experience less authentic for users knowing that Schick’s name was attached throughout.

Storytelling In a Digital Age

Today an “active” social media user is still somewhat of a mysterious persona, so it can be incredibly useful for brands to try some riskier content. While traditional ads use more of a Mad-Men approach trying to make distant glamour appealing, the Internet seems to be a more humble, and even freaky group of consumers.

BuzzFeed’s refreshingly self-mocking approach to new-media storytelling seems to represent this change in the media landscape. It really is giving people what they want in a way that has never been done before.

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Grow Epiphyllum in your Spring Garden

It’s always delightful to see a flower bloom in the garden, but when it comes to the flowering cactus, epiphyllum, there’s something magical about the experience. Maybe it’s the fact that this gorgeous flower comes from such a plain looking plant. In many ways, it’s a beauty and the beast kind of pairing.

Commonly known as epies or orchid cacti, these tropical cactuses originated in the jungles, where they attach their roots to trees. Their foliage may be forgettable, but their blooms are breathtaking. Truly, few other flowers can match the epiphyllum.

 

 

 

 

 

 

 

(FreeImages.com/Tibor Fazakas)

These tropical (as opposed to desert) cacti have flat, notched succulent stems that are spineless. These stems often trail, which makes the plant look attractive in hanging baskets. Epiphyllum will also scale walls.

Epie flowers range in size from small (the size of a quarter) to 12 inches across. They come in a wide variety of stunning colors, including pink, lavender, red, white, orange and yellow. Epiphyllums usually bloom from April through June. The blooms are short-lived, lasting just one to three days.

 

 

 

 

 

 

(Julie Bawden-Davis)

Despite sporting head-turning flowers, epies are surprisingly easy to grow. To have luck growing epiphyllum in your spring garden, keep the following cultivation tips in mind.

Provide proper lighting. Epies require morning sun and afternoon shade or filtered, bright light throughout the day.

 

 

 

 

 

 

 

 

(FreeImages.com/Tracy Toh)

Water correctly. Avoid letting epies dry out completely, but don’t grow them in soggy soil. Under- or overwatering will lead to bud drop and poor growth. Wait until the top two inches of soil has dried and then water the epiphyllum well. Ensure that the growing container has sufficient drainage holes and gives the plant just enough room to grow. Too big of a pot will lead to excess wet soil and root rot.

 

 

 

 

 

 

 

 

(FreeImages.com/Tibor Fazakas)

Grow epies in a well-draining potting soil that retains some moisture. Look for a potting soil that has drainage agents, such as bark, pumice or perlite, as well as ingredients that retain water, including compost and peat moss. A good mix is 2 parts potting soil to 1 part perlite to 1 part orchid bark.

Fertilize regularly. Regular feeding is key to healthy epie growth and lots of blooms. Feed epiphyllum spring through fall with an organic fertilizer designed for flowering plants.

 

 

 

 

 

 

(Julie Bawden-Davis)

Watch out for pests. The most troublesome pests for the epie are snails and slugs, which love to dine on the fleshy foliage. Handpick the snails at night or set out bait that is nontoxic to pets and people.

Julie Bawden-Davis is a garden writer and master gardener, who since 1985 has written for publications such as Organic Gardening, The American Gardener, Wildflower, Better Homes and Gardens and The Los Angeles Times. She is the author of 10 books, including Reader’s Digest Flower Gardening, Fairy GardeningThe Strawberry Story Series, and Indoor Gardening the Organic Way, and is the founder of HealthyHouseplants.com.

How Do I Add a Trellis to the Pot of My Philodendron?

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How Do I Add a Trellis to the Pot of My Philodendron?

You can use metal netting to make your own philodendron trellis.

You can use metal netting to make your own philodendron trellis.

Glossy plants whose leaves range in length from 3 inches to 3 feet, philodendrons (Philodendron spp.) vary widely in appearance. Although a few shrubby types such as the split-leaf Philodendron bipinnatifidum can grow outdoors in U.S. Department of Agriculture plant hardiness zones 8 to 11, most are hardy only in USDA zone 11 and raised as houseplants elsewhere. Vining varieties such as heartleaf philodendron (Philodendron cordatum) climb on trees in their native habitat and will require a similar support in pots. So-called “self-heading” plants that don’t vine, such as Philodendron wendlandii, don’t need a trellis.

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Tanscending the Typical Trellis

Because climbing philodendrons have aerial roots, they require a different kind of trellis than most houseplants. Instead of stakes or latticework, give your plant a rough and preferably damp support to which those roots can attach themselves. Most sources recommend moss-stuffed or moss-covered poles, often called totems, which you can either purchase or construct yourself. Other possible supports include slabs of bark or tree fern similar to the tree trunks the plants scramble on in the wild.

Trumping Up a Totem Trellis, Number One

It’s best to wear work gloves when putting together totems, to protect your hands from sharp wires and the fungi that can live in sphagnum. To construct a moss-stuffed pole, roll up some type of stiff mesh, such as hardware cloth, so that it forms a cylinder as wide and tall as you want your pole to be. Copper mesh will work best, because it is rust-proof. When you get your cylinder the right size, tie its sides in place with copper wire and tightly stuff its center with damp sphagnum moss. You don’t need to fill the part that goes beneath the soil.

Trumping Up a Totem Trellis, Number Two

To make a moss-covered pole, begin with a piece of PVC pipe as high and broad as you want your totem. After taping a piece of fishing line or copper wire to one end, wrap pieces of sphagnum moss around the pipe, holding the materials in place by winding the line or wire around them intermittently. Once the entire length that will protrude above the soil is covered, tie off the line or wire.

Trying the Totem Trellis

Plan to repot your philodendron when you attach it to the totem, and insert the totem into the center of the new pot of soil first. You can then plant the philodendron beside the pole or slab, tying some of the vines to it with gardening twine or tape until they have time to take hold of the moss or bark surface themselves. You’ll need to mist the totem frequently to keep it damp.

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House Plant Publications

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Houseplants & Indoor Gardening

 

houseplants and indoor gardening

   

 

This addition to the Black & Decker Outdoor Home series helps readers bring all the benefits of outdoor gardening to the interior of their homes. In addition to bringing natural garden beauty to the indoor decor, houseplants are now known to be an important component of indoor air quality, especially in homes that are tightly sealed against outside air. Many plants filter out toxins and convert carbon dioxide to oxygen.

Indoor gardening has its own particular challenges, and this book addresses them all, including: controlling pests and diseases in a confined environment; providing supplemental lighting where natural sunlight is limited; and propagating difficult species.

Like other volumes in this series, Houseplants features the most up-to-date information available, including latest developments in potting soil compositions, water retaining polymers, pest and disease control. The plant encyclopedia is the most comprehensive listing of popular indoor species and includes not only flowers and foliage plants, but also ornamental grasses and dwarf trees.

 Indoor Gardening the Organic Way

 

indoor gardening book

 

 

 

Gardening organically outdoors is prevalent in most horticultural circles these days, but what about gardening indoors? Many gardeners still use harsh synthetic chemical fertilizers and pesticides when growing plants in their homes. How can we choose to eat organic foods, buy natural personal-care products, clean our indoor air, and yet still blast our poor houseplants with toxic chemicals? It is time to put down that spray bottle. Going organic with houseplants is not only possible-the results are amazing!

Author Julie Bawden-Davis brings us Indoor Gardening the Organic Way, a definitive guide to growing houseplants organically. From the dirt on mulch to eco-friendly ways to handle plant pests, Davis has provided this essential resource for novice and experienced gardeners alike. When you learn the specialized rules of gardening organically indoors, you’ll soon reap the benefits of robust houseplants that will impress visitors and make your indoor environment a healthier place to be.

 

 Flower Gardening

 

flower gardening book

 

 

 

 

 

 

This practical, complete guide with detailed plans contains new flower species and eight hot new trends in flower gardening. Includes an A to Z section with descriptions of 477 easy-to-grow plants, suggestions for plants and combinations that will thrive based on where you live and your soil type, plus money-saving tips and seasonal advice. An added bonus: 35 step-by-step gardening projects.

Fairy Gardening

 

fairy gardening book

 

Fairy gardens are enjoying an astonishing surge in popularity and now you can begin making your own enchanting miniature landscapes, complete with pint-sized accessories, diminutive plants, and quaint fairy figures. Gardeners Julie Bawden-Davis and Beverly Turner provide you with step-by-step instructions for creating a magical garden that will attract Thumbelina herself!

Learn how to design, plant, accessorize, and care for your very own small corner of the world by following seven simple steps, including choosing the perfect container, planting luxurious pint-sized plants, decorating with properly scaled accessories, and telling a story through the delicate fairies you choose to inhabit your magical wonderland. Included are full-color photographs showcasing various types of fairy gardens and accessories, which are sure to inspire the designer in you! And best of all, these perennial gardens are perfect for the busy gardener, as they require less than ten minutes per week to maintain—this could be your new favorite hobby! For the inner child in us all, Fairy Gardening is sure to enchant both the novice and the experienced gardener who wishes to stir up Lilliputian flights of fancy. 75 color photographs

The Strawberry Story

 

TheStrawberryStoryebookecover2

With more than 5,000 copies sold, this second edition of, The Strawberry Story: How to Grow Great Berries Year-Round in Southern California, shows novice and pro gardeners alike how to grow sweet, juicy strawberries throughout the year in Southern California. Learn the best types for growing in the Southland, how to create the perfect environment and how to plant, care for and propagate these tasty fruits. A chapter is dedicated to battling pests and diseases. You’ll also learn the best ways to harvest and store strawberries, and recipes give you a delicious way to enjoy the fruits of your labor.

Says Curtis Gaines, UC Davis Innovation Access – Strawberry Field Representative about the book:

From my perspective working with California commercial strawberry growers and nurseries, this book is a great resource for the home gardener. The Strawberry Story is a beautiful and simple book that will show Southern California sun-loving gardeners how to grow, harvest and preserve healthy and tasty berries.

Available on Amazon in print and e-book formats!

 

 

 

 

 

 

 Boston Fern

 

 

bostonfern-homepage

 

 

 

 

 Large & Tall Houseplants 

 

Fiddle-leaf fig Julie Bawden-Davis-resized

 

 

 

 

Aquatic Houseplants

 

 

Aquatic plants-homepage

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Gardening in the Great Indoors!

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Gardening in the Great Indoors!

 

Welcome to Healthy Houseplants–your number one website for up-to-date information on creating a spectacular indoor garden. Gardening indoors is a daily adventure. Houseplants provide an endless show of lasting beauty. Better still, you can garden indoors anywhere, at any time you choose.

 

Here at Healthy Houseplants we take the business of indoor plant care and how to grow healthy houseplants seriously. Look to us for everything from individual plant care, to the latest in the indoor gardening industry, to growing herbs indoors, to the best indoor plants. We believe in organic indoor gardening, so the solutions you find here will be natural and safe for you and your houseplants. Enjoy inviting Mother Nature and her magic into your home!

 

Grow Yummy Strawberries Indoors! Read this blog post about how. Check out our sale on indoor strawberries in our store!

 

 

 

 

 

 Boston Fern

 

 

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 Large & Tall Houseplants 

 

Fiddle-leaf fig Julie Bawden-Davis-resized

 

 

 

 

Aquatic Houseplants

 

 

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Guide to Low-Maintenance Houseplants: You Can Grow That!

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Savvy indoor gardeners know themselves and their limitations. Do you forget to water and feed your houseplants? Can you only offer low-light conditions? Is your indoor air dry? If this sounds like you and your home environment, low maintenance houseplants are your best choice.

 

The following plants tend to do well in most situations, and they are generally easy to find at nurseries and home supply stores. Keep in mind that though they can withstand abuse, they all prefer a little TLC when time permits. And all plants, even cactus, need some water to survive.

 

Aglaonema (Chinese evergreen): This slow-growing tropical is grown for its graceful, oblong leaves. It is one of the best plants for low-light conditions and will survive on infrequent watering. Chinese evergreen even likes to be somewhat root-bound, so repotting is only necessary every two to three years.

10 inch Aglaonema Silver Bay 2008 in Mod Pot- resized for page          You Can Grow That-Resized-single line

Chinese Evergreen, (Photo, Costa Farms, Plants of Steel Collection)

 

Aspidistra elatior (cast-iron plant): As its common name implies, this houseplant can withstand a great deal of neglect. It is a slow-growing plant with upright, dark-green foliage that takes low light and infrequent watering in stride.

 

Dieffenbachia (dumbcane): This plant gets its nickname because of the sap in its leaves that can burn the mouth and throat and may even paralyze the vocal chords. It grows in medium light and can tolerate infrequent watering.

 

Dracaena: All of the dracaenas are low-maintenance plants, with corn plant (D. fragrans `Massangeana’) being one of the most tolerant. Dracaenas grow in low to medium light and low humidity and continue to grow well, even when watering is infrequent.

 

Epipremnum pinnatum `Aureum’ (pothos): This vining plant with oval, sometimes variegated leaves tolerates a great deal of abuse, including low light, low humidity and sporadic watering.

 

Ficus elastica: (rubber tree): With its thick, glossy, dark-green to purple leaves, this attractive indoor tree can grow six to 10 feet indoors. It tolerates infrequent watering and some low light conditions, but gets leggy if lighting conditions are too low.

 

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Sansevieria, (Photo, Julie Bawden-Davis)

 

Maranta leuconeura (prayer plant): This is an easy-to-grow compact plant with leaves that fold at night to conserve moisture. It can withstand some neglect, including low moisture and low light, but the leaves may not fold at night if the light is too low.

 

Philodendron: These durable vines with heart-shaped leaves can grow many feet long. They withstand some abuse, including dim conditions and infrequent watering.

 

Sansevieria trifasciata (snake plant): This plant is tough like its name suggests. It thrives in dry air and can tolerate temperature swings, infrequent watering and low light. It is an upright succulent that can reach five feet tall in ideal conditions.

Julie Bawden-Davis

Julie Bawden-Davis is a Southern-California-based garden writer and master gardener, who has written more than 2,000 articles for publications like Organic Gardening, Better Homes and Gardens, Wildflower and The Los Angeles Times. She is a garden columnist with Parade.com, and is the author of 7 books, including Indoor Gardening the Organic Way, The Strawberry Story series and Fairy Gardening.

Website: www.healthyhouseplants.com

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Gigwalk Review: The Largest Mobile Workforce Platform

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Gigwalk Review: The Largest Mobile Workforce Platform

Looking for some extra cash? Do you have a smartphone? Are you open to running around town doing catchall errands? Gigwalk may be a good fit for you. This virtual employer enables you to make money through an app on your iPhone or Android.

SuperMoney Tip: Taking on an extra job is an excellent way to repay debt. Consolidating debt with a low-interest personal loan is another smart way of  reducing your debt blob

How Does Gigwalk Work?

First, sign up for a free account with Gigwalk. You can link your Facebook account to speed up the process. Confirm your email account. Set up a password and provide your level of education. Done. Once you’re registered, you can search for jobs by area. Gigwalk tracks your location and offers jobs that are close to you. Gigwalk’s jobs include temporary “gigs,” such as mystery shopping and taking photos of product displays.

To start working, log into the app and pull up a map that contains gigs in your geographic area. You then select a job and indicate when you can finish it. Within an hour, Gigwalk will confirm whether or not the job is yours. When I signed up, there were only four jobs in my area: Grand Rapids, Michigan. They all involved visiting local restaurants and taking pictures of its wine and cocktail menus. Other areas, such as Detroit and Chicago had many more gigs to choose from.

New users are limited to two jobs. Once you complete those gigs, you can apply for more. The app keeps track of how long it takes you to complete the task and assesses how well you completed the job. Once you finish and send proof of completion via your smartphone, and the work is approved, Gigwalk pays you via PayPal.

Gigwalk is similar to TaskRabbit and other temp work apps, which connect individuals to individuals. However, Gigwalk also connects companies to workers. Much of the work on Gigwalk is in retail, such as temporary work stocking shelves, putting on price tags or verifying items are on shelves.

Also, read >  Extravagant Luxuries Owned By The Richest People

Gigwalkers may be instructed to their local Walmart to take photos of the toothpaste aisle or they may be asked to restock shelves at a Kmart store. Gigwalk is a completely automated way of making money that relies strictly on data to operate. There are no interviews or in-depth screening—at least not in the traditional sense.

The system relies on mathematical models that reveal likely employee behavior and the potential of completing tasks. Gigwalk claims its analytic tools obtain more information on workers than a typical employer would, despite dealing with freelancers over an app. For instance, their metrics analyze how long it takes you to get on their site and how well you complete assigned tasks. If that sounds a little creepy to you, Gigwalk may not be for you. In order to accept gigs, you must activate location services on your phone so that Gigwalk can track your location.

Jobs on Gigwalker vary in complexity and duration, and you’re evaluated as you work. Those new to the program are likely to get the easier, non-time-sensitive tasks, such as taking photos of businesses for online mapping companies.

The Gigwalk app system tracks your location via GPS on your phone and records the time it takes you to complete each job. Based on those results, their system analyzes how fast or slow you work and gives you deadlines based on this information. For instance, if it takes you awhile to complete tasks, the system will analyze your speed and efficiency and then give you jobs with longer lead times. If you work quickly, you get assignments with quicker turnarounds.

Gigwalk application process

Gigwalk History

Gigwalk was launched in May 2011 by a group of techies with experience working for companies like Yahoo! Their vision included providing employment opportunities that take advantage of our mobile world. Today Gigwalk is said to run the largest on-demand mobile workforce platform. The San Francisco-based company helps brands and retailers in the United States, Canada, and the United Kingdom connect with temporary workers. Gigwalk provides companies with a cost-effective resolution of  “retail execution” problems.

Gigwalk founders (from left to right) Matt Crampton, Ariel Seidman, and David Watanabe)

Gigwalk founders (from left to right) Matt Crampton, Ariel Seidman, and David Watanabe)

 

Also, read >  Stock Market Closes At A Record High: What This Means For Our Future

How Gigwalk Pays

Like many virtual opportunities, Gigwalk stresses that you can make a few bucks here and there or turn the venture into a full-time career—it’s all up to you. While Gigwalk may work well as a source of part-time income, it’s questionable whether it can provide a full-time income.

According to Gigwalk, workers generally make $12 to $15 per task. The company takes a cut of each job completed that amounts to 30 percent to 40 percent per job. If you’re working back-to-back Gigwalk jobs, you also have downtime in between as you travel from point A to point B. Many Gigwalkers are using the site “opportunistically.” The average person earns between $200 and $300 a month.

Gigwalk jobs are more complicated and time-consuming than they first seem on the app. Getting paid $6 to take a picture of a restaurant’s menu may seem like a good deal. However, once you calculate the time and gas you will spend on completing the task, you may be less excited. Of course, if you can score a few gigs in the same area and you do them while you go for a relaxing bike ride, it’s a different story. For most people, Gigwalking is just a way to make a few extra bucks. Don’t expect it to provide a real paycheck. But if you’re an organized person and like to plan ahead, group your personal and Gigwalking tasks. It will feel like you’re getting paid to do your own errands. Such an approach could give you a nearly painless way to earn extra cash for paying off debt or funding your emergency savings account.

Taking on an extra job is an excellent way to repay debt. Consolidating debt with a low-interest personal loan is another smart way of reducing your debt blob.

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Expert Tips for Growing English Ivy as a Houseplant

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If you like the look of ivy and wish to grow it in your indoor garden, try English ivy (Hedera helix). This eye-catching vining plant is a nearly foolproof houseplant. Ivy can be trained atop a trellis or topiary, as well as across a wall. It also trails readily, so it makes an ideal hanging basket plant or looks beautiful spilling down from tall furniture.

 

Provide English ivy with the ideal growing conditions, and you will enjoy many years of abundant growth. Follow these growing tips for healthy English ivy in your indoor garden.

 

Ivy-Healthy Houseplants.com

(Photo, HealthyHouseplants.com)

 

Bright light for English ivy

Pay careful attention to the amount of lighting available to your ivy plant. While ivy will grow slowly in low light, it will not thrive. The only way for ivy to readily grow and trail or climb in your indoor garden is to provide the plant with bright, indirect light. Place English ivy close to a sunny window or under full-spectrum lighting. Avoid placing English ivy too close to the window, as it may develop sunburn spots.

 

Provide humidity for English ivy

Ivy prefers humid conditions, which can be provided by misting the plant daily and placing the English ivy over a humidity tray. Grouping ivy plants also helps elevate humidity, as plants transpire and humidify each other.

 

Water English ivy properly

Keep English ivy plants moist but not soggy. Avoid letting the soil dry out, as droughted ivy is not likely to recover. Check for water readiness by sticking your finger in the soil up to the first knuckle, using a humidity tray or lifting the plant and noting if it seems lightweight and ready for watering. Always water with lukewarm water—never cold.

 

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(Photo Lize Rixt, Freeimages.com)

 

 

Fertilize English ivy occasionally

English ivy aren’t heavy feeders, but they do grow best if given a half-strength dose of an organic houseplant fertilizer three times a year in early spring, mid-spring and mid-summer.

 

Check English ivy for pests

English ivy attracts two pests that can be problematic. They are spider mites and mealybugs, which feed on plant leaves, causing yellowing, discoloration and leaf drop. Check the top and underside of foliage on a regular basis for small spiders scurrying around or cottony white mealybugs. To prevent both, rinse English ivy with water on a weekly basis. If an infestation becomes severe, check that you are growing the plant in ideal conditions. Plants stressed by insufficient light or inadequate or overwatering succumb to pests, whereas healthy plants ward them off.

 

Prune English ivy

Keep English ivy tidy by occasionally pinching back growth tips. This will also cause the plant to grow bushier, rather than become lanky. Pruning is best done in spring or summer.

Julie Bawden-Davis

Julie Bawden-Davis is a Southern-California-based garden writer and master gardener, who has written more than 2,000 articles for publications like Organic Gardening, Better Homes and Gardens, Wildflower and The Los Angeles Times. She is a garden columnist with Parade.com, and is the author of 7 books, including Indoor Gardening the Organic Way, The Strawberry Story series and Fairy Gardening.

Website: www.healthyhouseplants.com

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Building Character Dr. Vernon Smith & Dr. Stephen Rassenti

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Dr. Vernon Smith & Dr. Stephen Rassenti

One of Vernon Smith’s earliest memories involves fixing a broken clock. “I was under the age of six at the time, and I vividly remember the thrill of taking apart the clock, putting it back together and seeing it work again,” says the Nobel laureate. “Although today I realize physics was at play, at the time it was pure magic to find that actions create reactions.”

Today, Smith, who has joint appointments with the Argyros School of Business & Economics and the School of Law, is still driven by a deep desire to find out why and how things work. It was this curiosity about the effect of social connections on economics that led to his 2002 Nobel Prize in Economic Sciences and in 2008 to his founding Chapman’s Economic Science Institute (ESI).

Smith’s pioneering work examined for the first time how human behavior affects economies, which launched economics from a static science to an experimental social science. The research is somewhat complicated for the average person, but the bottom line is clearly grasped–human motives and actions dictate economic outcomes.

The genesis of Smith’s theory started in the fall of 1948 during his last year studying electrical engineering at Cal Tech. At the time, he became interested in economics and human behavior and less enamored with the study of mechanical objects. “When I graduated in the spring of 1949, I was pretty sure I didn’t want to stay in engineering, so I made the decision to go back to Kansas University and get a Master’s degree in Economics,” says Smith. After that he attended Harvard and upon graduation accepted an appointment at Purdue in Economics, where he began teaching.

“I realized that I didn’t really know anything about the relationship between economic theory–even elementary supply and demand–and what people actually do in the markets,” he recalls. “I became intrigued and did some investigating and found that it wasn’t just a failure in my understanding, but there had been no research on the topic.” Over the years since that initial discovery, his work has covered a broad range of economic subjects, including asset markets in the 1980s, and not surprisingly, the current economic crisis, which has spurred a host of studies.

“The fact is that the stock market .com crash didn’t bring down the economy,” he says. “Investment brokers and the Securities and Exchange Commission prevented that a long time ago. You can’t buy stock with other people’s money, because you are subject to strict margin requirements, but in the run–up to the crisis you were able to buy homes with other people’s money, and that’s where the problems start.”

While Smith is in demand as a speaker and does travel extensively, his first allegiance is to his work in the lab and sharing his knowledge with students. “I think it’s important to continue to discover new things, because if you don’tbalance educating yourself with speaking, you’ll soon find that you’re talking about things that are no longer relevant and immediate,” he says.

Dr. Stephen Rassenti

After receiving his bachelor’s degree in mathematics, Chapman’s head of the Economic Science Institute (ESI), Stephen Rassenti, worked as a carpenter in his native Canada. Fortunately for the world of Economic Science, after six years wielding a hammer he changed his focus and attended the University of Arizona where he met Vernon Smith.

“I was studying for a PhD in systems engineering and had a minor in economics,” says Rassenti. “I took a class in economics with Vernon, and that really piqued my interest in the topic. In 1984, after two years working with Bell Laboratories, Vernon offered me a position as a research scientist in the economics lab, and we’ve been working together ever since.”

After Arizona, Smith and Rassenti moved the economics lab to George Mason University in Virginia and then to Chapman. “Our move to Chapman was especially exciting because the University has been very accommodating, and the school’s vision dovetails with ours,” he says.

For Rassenti, an exciting part of his work in Economic Science has been the human element. “Engineers presume that when they ask people something they will get perfect information that will enable them to execute plans based on the answers they receive, but the problem is people don’t always tell you the truth, which is where the behavioral element comes in.”

Rassenti is especially pleased that the work he does has a positive influence. “The experiments we do in ESI have a dramatic financial impact in the real world,” he says. “We have the tools in the laboratory to test items such as healthcare or energy policies in order to see whether viable options are being proposed, which can potentially save the country billions of dollars, and that’s very gratifying.”

Wilkinson Hall

Built in 1904, Wilkinson Hall is the oldest structure on the Chapman University campus. This two–story, 26,510–square foot building, which is listed in the National Registry for Historical Buildings, was originally built to house Orange Union High School’s turn–of–the–century students. The impressive neo–classical structure was the high school’s only building for several years until enrollment increased substantially and new buildings were added, culminating with the construction of Memorial Hall in 1921, which was situated directly behind Wilkinson. The following year, Wilkinson was moved 300 feet northeast to its current location–a better vantage point in the center of campus with a less formal quad. Kress House Moving Company of Los Angeles relocated the building for $8,300.

Wilkinson Hall houses the Economic Science Institute (ESI), and the departments of English, Humanities and Social Sciences.

Economic Science Institute

When it comes to economics and how we spend our money, questions abound. Chapman University’s Economic Science Institute (ESI) is dedicated to seeking answers to these age–old queries. The mission of the institute, which is located on the first floor of Wilkinson Hall, is to study and understand human socioeconomic behavior. Founded in 2008 by Vernon Smith and his colleagues Stephen Rassenti, John Dickhaut, David Porter and Bart Wilson, the seeds for ESI were planted many years before. In 1956 while teaching an introductory economics class at Purdue, Smith conducted his first experiment which eventually led to his groundbreaking theory of Experimental Economics. That theory resulted in his receiving the 2002 Nobel Prize in Economic Sciences.

Vernon Smith and Stephen Rassenti, director of ESI, share their backgrounds and insight into the development of Chapman’s Experimental Economics laboratory.

Published in the Sep/Oct 2010 edition of the Old Towne Orange Plaza Review

Written by Julie Bawden-Davis, Photograph by Diane Prendergast

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Building Character Dr. Michael Fahy

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Dr. Michael Fahy

Back in 1982 when Michael Fahy had some time to himself one weekend, Chapman’s Associate Dean of the School of Computational Sciences had an eureka experience when he bought a computer graphics book at the local bookstore and experimented with the concepts on his home computer.

“I spent the whole weekend writing computer graphics code and watching the results display on the screen,” says Fahy, whose prior experience with computers occurred a decade earlier at UC Santa Barbara when he worked with Fortran, a programming language used for numeric computation and scientific computing that like other programs used punch cards at the time to record data—a process Fahy found uninteresting.

Early Personal Computers

“After the Fortran experience, I didn’t look at computer science for more than a decade until personal computers hit the scene,” says Fahy. “That particular weekend with the computer graphics book, I was so engaged by the process that I didn’t get much sleep. I was completing tasks on the computer that I had previously done with pencil and paper with mathematics, and I really enjoyed being able to see things clearly and accurately as opposed to my hand drawn sketches.”

At the time, Fahy lived in New York City, where he was born and raised. That weekend experience interested him so much that he started a computer software company with his wife, Melodee, which they ran for 15 years in New York and continued with when the couple moved to California in 1989 so Fahy could join Chapman’s faculty.

“We built client networks, connected computers and wrote software to make the networks run. In the beginning, we uploaded software to client sites using modems,” says Fahy, also a professor of mathematics and computer science at Chapman, who has a PhD in mathematics from UC Santa Barbara.

Brandman University’s Network

Fahy’s experience owning a computer company and his mathematics skills prepared him for the various roles he’s played at Chapman over the years. For 10 years from 1996-2006 he served as the university’s Chief Technology Officer, which included developing Brandman University’s area-wide computer network. “Back in the mid-90s, we were discovering the possibilities of what could be done with networking technology, and it was an exciting time,” he says.

“Michael played a huge role in expanding what is now Brandman University” (the university is a separate institution within the Chapman system), says Michael Mahoney, PhD, executive vice president/provost for Trident University International. “Back in the 90s when the general public was just starting to use the internet, he was the person behind connecting all of those external Chapman sites under the Brandman umbrella, which was really impressive, because there was no blueprint for doing so.”

Big Data and Computational Science

When he finished the Brandman network, Fahy moved on to his current project developing Chapman’s new School of Computational Sciences, which has allowed him to combine his interest in math and computer science.

“Computational science has its roots in math and computer science and is used to tackle big data problems in order to answer some of the world’s most complex questions in a wide variety of fields, including science, biology, academics, climate and economics,” says Fahy. “For instance, computational science has been used for purposes such as examining cancer treatments.”

Fahy began developing Chapman’s School of Computational Sciences within the Schmid College of Science & Technology in 2009, using as a guide the first computational science program developed in the country at George Mason University in Virginia, which started its program in the 1990s. Chapman now has a M.S. and PhD. In Computational Science, and Fahy has coordinated partnerships with area businesses so that students can learn from real world experiences.

“Considering that personal credit scores are based on massive amounts of data extracted from people’s purchasing history, we created a partnership with Experian,” says Fahy. “A faculty member spent a period of time at Experian last summer observing in order to gain real world knowledge to develop the curriculum.”

Idea Incubator

The computational sciences department is located in Von Neumann Hall, and the hub of activity is a large warehouse-style room with white boards spanning the walls, as well as a ping pong and pool table and a piano. It is here that students and faculty gather to brainstorm and where the department hosts various events. “The formulas on the white board are serious work, not doodles,” says Fahy. “The space is ideal for creating and collaborating, often among various disciplines, which is the key to discovery.”

Von Neumann Hall is also where they regularly hold fun events for “geeks,” such as the AnyMeeting WebRTC Hackathon held this past January in conjunction with the leading provider of web conferencing, Anymeeting.com. April 4th – 6th the department will host the 44th Interface Symposium on the Interface of Computing Science and Statistics.
http://www.chapman.edu/events/interface-2013/index.aspx

Though Fahy is obviously in his element when it comes to “geeky,” longtime friend Michael Lehman points out that he is surprisingly well-rounded. “Michael is not a nerd,” says Lehman. “People may be surprised to find that he is a talented musician who has played bass in bands, and he rides a motorcycle to work.”

Von Neumann Hall

Named after famed mathematician John von Neumann, who contributed to the fields of computer science, economics, mathematics and physics, Chapman University’s Von Neumann Hall at 545 West Palm is a 1923 industrial-style building in Old Towne. The 6,000 square-foot facility, which was renovated in 2009, is used to house the math department and School of Computational Sciences. Also known as the Western Cordage building, the structure was used for decades to produce rope and cable.

Published in the April 2013 edition of the Old Towne Orange Plaza Review

Written by Julie Bawden-Davis, Photograph by Jeanine Hill

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Building Character Dr. James Doti

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Dr. James Doti

Listen to James Doti speak and you’ll be surprised to find that he once struggled with a serious speech impediment. “It wasn’t until I was 7 or 8 years old that I began communicating clearly enough to be understood by others,” says Chapman University’s president, noting that he was somewhat ostracized by other students. Rather than fade into the background, however, he chose to meet the challenge head–on, auditioning for and getting a part in his first grade school play.

“That early experience taught me that weaknesses are actually challenges that make us stronger. I worked harder than anyone else on the lines, and even though I couldn’t speak clearly, I compensated in other ways,” says Doti, an economist who has served as Chapman’s president since 1991. It is such unwavering determination that has enabled Doti to lead a once–struggling university to its current status as the number two school in selectivity out of 127 colleges, according to the U.S. News and World Report ranking. Quite an accomplishment considering the university placed 92nd out of 126 when he took the helm 19 years ago. Today Chapman boasts a selective student body, renowned and gifted faculty and nationally recognized programs such as the Dodge College of Film & Media Arts.

An accomplished marathon runner and mountain climber, Doti attributes his achievements at the University to the same perseverance he applies to sporting challenges. “Nothing is easy, but if you work hard and stay focused, you will succeed,” he says. “Instead of thinking of the peak of a mountain, for instance, which can be daunting, I focus on getting over the first chasm, and it has been the same way with Chapman. Slow and steady progress from one small goal to the next is the way to achieve.”

Doti credits his dedication to constantly improving himself to his father and mother. “My parents were immigrants from Italy who met in Chicago as teenagers,” he says. “My father was a shoe salesman most of his life and my mother was a milliner (hat maker). They both worked very hard and though neither of them graduated from high school, they passionately believed that their four children would have an education. Hardly a day went by that they didn’t reinforce our responsibility to go to college and take advantage of the wonderful opportunities this country has to offer.”

Though Doti’s family had no luxuries, there was always a good meal and a healthy serving of positive values. “My father was a gardener and had an obsession with growing a fig tree in Chicago,” wrote Doti in an article that appeared in The Orange County Register. “If you believed my dad, his Italian homeland was a place where you could romp about in a pastoral wonderland picking figs and eating them to your heart’s delight. He sought to recreate that bucolic vision in our backyard. The problem, though, was no one could convince my dad that a fig tree doesn’t grow in Chicago.” Each fall, Doti’s father would plant a fig sapling he got from relatives in Italy and tried many ways to protect it over winter, but it would be dead each spring. “Sadly, my dad was never able to successfully demonstrate that a fig tree can grow in Chicago. But he did demonstrate to me something far more important: Never give up on your vision, especially when you believe in it with passion and conviction.”

Those who saw Doti struggle to get his lines out in that first grade play would be surprised to see him now when he hosts his 4–year PBS–TV show “Dialogue with Doti and Dodge.” He and Kristina Dodge interview a wide variety of celebrities and notable guests. This year he is adding to his repertoire with two more shows, “Chapman Prime Time” and a healthy cooking show focusing on ethnic foods.

Memorial Hall

If the first time you visit Chapman’s Memorial Hall it seems familiar, chances are you’ve seen the historical building on film. The structure’s understated classical architecture has made it an attractive backdrop for scenes in popular movies such as Crimson Tide, Rocky and Bullwinkle and That Thing You Do.

Once an integral part of Orange Union High School, Memorial Hall, which was built in 1921 and is listed on the National Registry for Historical Buildings, consists of three floors and is 35,195 square feet. Considered a capstone campus structure, the building houses a variety of administrative offices, including the offices of the President and Executive Vice President, University Relations, Financial Services and the busy 999–seat Chapman Auditorium.

Published in the Feb/Mar 2010 edition of the Old Towne Orange Plaza Review

Written by Julie Bawden-Davis, Photograph by Scott Montgomery

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Building Character Dr. Hesham El-Askary

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Dr. Hesham El-Askary

While other children gazed upon mobiles over their cribs and children’s artwork taped to the refrigerator, as the child of scientists, the first picture that Hesham El-Askary saw was the periodic table.

“Science was the common language spoken in my home,” says Chapman University’s Associate Professor of Remote Sensing and Earth Systems Sciences in the School of Earth and Environmental Sciences and a member of the Center of Excellence in Earth Systems Modeling & Observations. “My mother is a chemist and my father was a professor of sedimentology. He would discuss his work, such as the geology of Egypt and the lowlands affected by the salty water of the Mediterranean, where I grew up.”

Perhaps it was early exposure to the periodic table and its interconnectivity that led El-Askary to his work as an earth systems scientist, who studies and teaches the delicate balance between the earth’s various spheres, including the atmosphere, lithosphere, biosphere and hydrosphere.

Earth’s Tenuous Balance

“While much of the research in earth systems and climate change focuses on global warming trends, I am interested in how the interaction between the earth’s spheres leads to extreme climatic events,” says El-Askary, who also holds an appointment at Chapman’s School of Computational Sciences at Schmid College of Science and Technology. “There is a fragile balance between the spheres that is going unnoticed. This is because the fluxes within the system are global (changes in one region may well be caused by changes in a distant region). Over the last few years, we’ve seen the ever increasing magnitude of extreme events like hurricanes, tsunamis, flooding and wildfires resulting from how those spheres are communicating with one another.”

Part of El-Askary’s work focuses on natural and anthropogenic (manmade) pollution and its influence on the environment. “One major theme of my research is studying the impact and mixing of the multisource aerosols injected into the atmosphere by dust storms, manmade products, local emissions and biomass burning,” he says. “Other areas include how the changing climate contributes to the coral reefs bleaching in the Red Sea and the Arabian Gulf regions and to the rising sea level over the highly populated Delta of the River Nile.”

He is particularly interested in the concept of “glocal” impact—how what’s happening globally in terms of climate affects us locally. For instance, sandstorms originating in Asia impact agriculture, air quality and water resources in North America. El-Askary collaborates with environmental experts across the globe on the practice of remote sensing, which refers to the science of obtaining information, including about climate, from an aircraft or satellite. He has coauthored several scientific papers on the subject, such as “A Multi-Sensor Approach to Dust Storm Monitoring over the Nile Delta,” which appeared October 2003 as a cover article in the prestigious IEEE Transactions on Geoscience and Remote Sensing. In 2006, this work was awarded the Saudi Arabia Prize for best published article in environmental management trend hosted by Arab Administrative Development Organization (ARADO), affiliated with the League of Arab States.

Oil Refinery Cloud Leads to Environmental Research

Thanks to a chance comment, El-Askary became interested in the Earth’s delicate balance early on. “During a trip to our summer house on Egypt’s coast when I was a young boy, I saw smoke clouds emanating from oil refineries. I thought the clouds looked amazing, but a worker told me they were bad for our health. I came to understand how much harm those factories were doing to the environment.”

Chapman University’s Chancellor Daniele Struppa collaborated with El-Askary on a scientific paper that analyzed the impact of El Nino on precipitations in California’s different climate divisions. “Hesham’s work is scientifically solid and mathematically interesting, as well as immediate, clear and possessing direct applications,” he says. “For example, being able to observe the snow cover gives us early warnings for future droughts.”

El-Askary’s aptitude for collaboration is one of his strong suits, notes Ghassem Asrar, former Director of the World Climate Research Program, who is currently Director of the Joint Global Change Research Institute. “Hesham is a very competent scientist in his own right, who recognizes that most environmental problems are complex and require teamwork,” says Asrar, also a former adjunct professor at Chapman. “He has an extensive international partnership network and devotes a lot of energy building bridges that demonstrate the benefits of science and technology to the rest of the world. He’s also a rare breed of scientist willing to work closely with the private sector to ensure that solutions we identify and develop benefit society.”

Journey to Earth Science and Chapman

El-Askary’s grew up attending an English school in Alexandria, Egypt, where he excelled in all subjects. In high school, he discovered a passion for science, so he attended the Faculty of Science, Alexandria University, where he earned a Bachelor’s in Geophysics/Physics/Geology in 1997. After graduation, he held a teaching assistantship at the university for four years while continuing to study his graduate degree in geophysics. Following that he attended George Mason University in Virginia where he earned two Masters in Earth Systems and Computational Sciences, followed by a doctorate in Computational Science & Informatics, graduating with a 4.0. While at George Mason, he also worked on projects for the school’s Center of Earth Observing and Space Research. He was asked to join Chapman’s faculty in 2008 with a team of scientists led by Menas Kafatos, the founding dean of the Schmid College of Science and Technology.

Sharing Knowledge

El-Askary has enjoyed his time at Chapman University helping develop the curriculum of a Bachelor’s degree in Physics. He has also led the development of curriculum for a Master’s degree in Computational Science with many tracks, among which is Earth Systems Science. He is especially proud of initiating and organizing the Chapman University Symposium Interface 2013 on Big Data and Analytics held April 2013.

“Hesham is a true embodiment of the notion of teacher-scholar that Chapman prides itself on,” says Struppa. “He is a great teacher and an incredibly active and successful scholar, who illustrates how it is not only possible but desirable to merge your teaching and research.”

He also understands the importance of educating future scientists, adds Asrar. “Hesham has a passion for education and knows how important it is to mentor the younger generation of scientists so we have a sufficient number of competent and well-trained individuals to take on the world’s complex scientific problems.”

El-Askary finds teaching and the long-range consequences of doing so especially fulfilling. “When I hear from students who graduated about the impact I’ve made on their educations, it really makes me happy to see how I helped shape their futures.” He also enjoys living in Orange County with his wife Essraa Nawar, Chapman’s Leatherby Libraries Development Coordinator, and their three children.

Chapman University
One University Drive, Orange CA 92866 / 714-997-6815

Published in the Jul/Aug 2015 edition of the Old Towne Orange Plaza Review

Written by Julie Bawden-Davis, Photograph by Jeanine Hill

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Building Character Dr. Daniele Struppa

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Dr. Daniele Struppa

At the age of 10, while other boys played at the park, Daniele Struppa had another destination in mind when he thundered down the five flights of stairs in the apartment where he lived in Milano, Italy, raced across the street and yanked open the door to his home-away-from home, Il Libraccio. There in the bookstore where he had an unlimited line of credit, Struppa roamed the shelves, seeking out new volumes to devour and feed his fertile, young mind.

Born a bibliophile to well-educated lawyer parents who owned thousands of books, Chapman’s chancellor spent his youth discussing literature over breakfast, lunch and dinner. “My parents valued education, including books and classical music,” says Struppa, who began reading at the age of four. “I never had fancy clothes, but I did have an open account at the book and record stores, and that shaped who I am today.”

A noted scholar, administrator and internationally recognized mathematician, Struppa serves as Chapman University’s Chief Academic Officer. His responsibilities are vast, including coordinating curriculum, overseeing faculty hiring, tenure and promotion, as well as academic assessment and institutional research. Since arriving at Chapman in 2006 after serving as Dean of George Mason University’s College of Arts and Sciences, Struppa has drawn from his extensive, well-rounded background to accomplish a great deal at Chapman, including creating the College of Performing Arts, the Economic Science Institute, which put the school on the map in the area of behavioral economics, and the Schmid College of Science. He also teaches math, which is another love that formed in childhood.

“I have always been drawn to numbers, which thrilled my mother, because she found the subject very difficult,” says Struppa, who taught mathematics during the 1980s at the Universities of Milano and Calabria, as well as at the Scuola Normale Superiore in Pisa, before moving to the U.S. permanently in the early 1990s. “My mother was very religious and prayed I would be good with math when she was pregnant with me. When I showed an interest and got good grades in the subject, she pointed to her praying as the reason, although my father was also very good in math.”

Struppa’s fascination with math led him to not only teach the subject, but to author articles and books and lecture around the world on the topic.

Domenico Napoletani is a former student of Struppa’s, who is Research Associate Professor at the Center for Applied Proteomics and Molecular Medicine at George Mason University. The two often collaborate on projects related to mathematical concepts in relation to issues such as cancer.

“What characterizes Daniele’s work is the refined taste and deep insight that he brings to his research choices,” says Napoletani. “This is most evident in his successful involvement in algebraic analysis, a theory that employs algebraic methods and ideas in the study of differential equations. At the same time, he is so attuned to the aesthetic value of mathematical ideas that he never forgets their wider historical and cultural context, which is rare among mathematicians. He is also able to recognize fruitful ideas in their most germinal form and fearlessly pursues them.”

It is Struppa’s diverse interests and talents that make him perfect as Chapman’s chancellor, says the school’s president James Doti. “While Daniele is one of the world’s great mathematicians, he also has knowledge and insights into music, the arts and literature and is a true renaissance man. Unlike many well-rounded individuals who are often dilettantes, Daniele has depth as well as breadth of knowledge. Because of this, he’s been incredibly successful in providing the kind of academic leadership that propelled Chapman to national stature. He realizes the key to being a truly great learning institution is recruiting and retaining the best faculty and students possible.”

Struppa recruited Nobel Laureate Vernon Smith to join Chapman’s faculty, and Smith comments on the administrator’s skills. “Based on my experience in over 50 years in public and private universities, I believe that really innovative university administrators like Daniele are rare,“ says Smith. ”A quote from Marie Curie, who was the first person to win two Nobel prizes, applies to Daniele: ’I never see what has been done. I only see what remains to be done.’ ”

In addition to his professional achievements, Struppa is an accomplished mountain climber, who has reached a number of challenging summits. It is his love of climbing that led to an instant friendship with Doti. “When Daniele walked into my office for his interview and recognized the mountaintops in my summit photos, I was amazed,” says Doti. “We’ve climbed almost all the same mountains. Talk about a kindred spirit! We share a lot of laughs and are both mathematically oriented. When I climbed Denali (Mt McKinley), he emailed me a number problem. The team and I couldn’t solve it. When I asked, he said it was unsolvable because he left out critical information. He did that to occupy our minds so we wouldn’t think about how cold and lonely we were.”

Although Struppa doesn’t climb much anymore so he can devote his free time to wife Lisa Sparks, a professor at Chapman, and their daughters Athena, 4 and Arianna, 7, it is mountain climbing’s camaraderie he finds the most rewarding. “When you’re roped together with fellow climbers, this gives you an incredible sense of teamwork,” he says. He experiences that same sense of teamwork at Chapman.

“We’re all working for a common purpose, which is something that I craved but didn’t experience until coming to Chapman,” he says. “In Italy, for example, though I love the country, they are very bureaucratic and resist change, which is why I decided to live and work in the U.S.”

Many would agree that Italy’s loss was America’s gain.

Doti-Struppa Rock Wall

Featuring a towering 51-foot textured surface, the popular Doti-Struppa Rock Wall in the Sandhu Center at Chapman University is the tallest University-owned rock wall in Southern California. The Wall, which was funded and founded by its namesakes, features two auto-belays, four belay stations and dozens of top rope and bouldering routes.

To assist the novice climber, experienced staff members are always on hand to teach the basics. All new participants are also required to take a clinic that covers rock wall safety and gear.

Published in the May/Jun 2012 edition of the Old Towne Orange Plaza Review

Written by Julie Bawden-Davis, Photograph by Scott Montgomery

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Building Character Doy Henley

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Doy Henley

Ask Doy Henley who influenced his success, and while the entrepreneur has a long list of people to thank, his first thoughts turn to his mother and how she taught him to read. Perched on her lap at the age of four, the young Henley sounded out his first words using comic strips.

“My mother taught me using the newspaper,” says Henley, who currently serves as Executive Vice Chairman of the Chapman University Board of Trustees. “Learning to read and comprehend what I was reading at such a young age has been important all of my life, giving me effective understanding and communication skills, and surprisingly, an edge in business thanks to my mother.”

From 1961 until the late 1990s, Henley owned and operated a number of manufacturing companies in Orange County, including Aeromil Engineering, which manufactured and sold products for the aerospace industry. When titanium became the material of choice, his company was among the first to utilize computer numerical control (CNC) to machine linear and lofted surfaces distinctive in aerospace products.

According to longtime friend Buck Johns, “If you talk to the big names in the aerospace world, they all know the name Doy Henley, because he was the first guy to do titanium curves. He’s a unique individual, who has accomplished a tremendous amount over the course of his life.”

In addition to aerospace manufacturing companies, Henley owned and operated businesses that manufactured consumer products, the most notable being Cox Hobbies. Cox produced radio controlled items such as planes and trains and other products for a worldwide market in the hobby and toy industry. Cox was one of the first companies involved in electronic data interchange between manufacturers and retail outlets using supply chain management with large retail companies such as Wal-Mart and others. Today, 20 years after selling his last manufacturing business, the companies Henley started are still in business.

The son of a factory working father and a mother who worked odd jobs to make ends meet, Henley comes from humble beginnings that compelled him to work hard and juggle many ventures. He grew up in Mt. Vernon, a small town in southern Illinois, during the lean 1930s and 1940s. During high school, Henley started working while receiving an education that included vocational training in metallurgy, welding and machine tool operations. After graduating, he relocated to Springfield, Ill., where he met and married his wife, Dee. While working two jobs in the early 1950s, he found a copy of the Los Angeles Times classified section that indicated there were many jobs in California. Deciding to see what the Golden State had to offer, Henley and his wife relocated to Los Angeles, moving to Orange County in the mid-1950s.

“In those days, the area was a wonderful place to live with lots of orange groves and very little traffic. Dee and I were amazed and delighted to live in such a beautiful place, and we’re still here,” says Henley, who raised two children in the area.

Over the years Henley has dedicated his time and financial resources to a number of philanthropic causes, including Chapman University, the Salvation Army, Goodwill Industries, and he is a member of St. John’s Lutheran Church in Orange and the Lincoln Club of Orange County.

“Being in business for myself, I had a flexibility of schedule that allowed me to participate in volunteer activities,” says Henley.

Henley originally became involved with Chapman University many years ago when it was still a college at the suggestion of his good friend George Argyros. He has continued to support the educational institution because of his belief in the school’s mission and leadership.

“Chapman has become a great learning institution,” says Henley. “With dedicated faculty and inspired visionary leadership, the university has experienced unparalleled success and become world-recognized.”

Jim Roszak is a Chapman University trustee and Chairman of the Budget and Finance Committee and has known Henley for more than 15 years. “Doy is always upbeat, and I’ve never seen anyone more dedicated and committed to Chapman,” says Roszak. “He’s extremely loyal to the organization and makes a point of getting to know the students. I often see him greeting them by name.”

For Henley, watching the students achieve is highly satisfying. “Chapman students are outstanding and seeing their accomplishments makes it all worthwhile,” he says. “They are game-changers who will be effective future leaders. It is, and has been, a marvelous experience to be a small part of Chapman’s rise to becoming a university of distinction.”

No doubt Henley’s mother felt the same when she heard her four-year-old son read, but she was the most impressed years later when she discovered that he knew Jimmy Roosevelt (The oldest son of President Franklin D. Roosevelt).

Doy and Dee Henley Reading Room

Considering his lifelong passion for reading, it is fitting that a donation from philanthropist Henley and his wife, Dee, resulted in the Doy and Dee Henley Reading Room. Formally known as the Doy and Dee Henley Library of Social Sciences, the popular 50-seat reading room includes the Class of 2003 group study room and is located on the 2nd floor of Chapman’s Leatherby Libraries.

The Henleys also made possible the 4-floor student residence Henley Hall, the Henley Galleria, the Henley Chair and Distinguished Professor of Jurisprudence in the School of Law, as well as several other gifts.

Published in the Nov/Dec 2012 edition of the Old Towne Orange Plaza Review

Written by Julie Bawden-Davis, Photograph by Scott Montgomery

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Does It Matter That No One Follows Me On Twitter?

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If you don’t have a strong following on Twitter, Facebook or Pinterest, it’s okay. You’ll benefit from quality or quantity when it comes to social media.

Writer/Author/Publisher/Speaker, Garden Guides Press

DECEMBER 02, 2013Considering the emphasis on social media as a business development tool, it’s natural to be concerned if you have yet to grow a strong following. “This is a common worry,” says Jeffrey K. Rohrs, author of Audience: Marketing in the Age of Subscribers, Fans and Followers

. “You certainly don’t want to look green or inexperienced or unprofessional in any way.”OPEN Forum community member Ann Platenik poses the question on the minds of many small-business owners: “I’m just now building my presence on social spots. Does it matter to potential customers that I haven’t cultivated robust followings yet?” asks the owner of Aqua Indigo

, a brand engagement company.

“The short answer is no, it doesn’t matter to your customers if you don’t yet have a strong following,” Rohrs says. “The long answer is that everyone has to start somewhere, and a social media audience is a proprietary commodity and renewable resource that you definitely want to build.”

Cultivate Your Following

A strong following out of the gate doesn’t matter, agrees Annie Haven, owner of the Authentic Haven Brand

, which produces a 100 percent natural soil nutrient affectionately known on social media as #Moo Poo Tea. “You cultivate your following as you build your business—one hand is washing the other,” says Haven, who opened her social media accounts in 2009 and currently has 11,647 Twitter followers

and 2,829 likes on her Facebook fan page.Rather than concerning yourself about the number of followers you do or don’t have, Haven suggests focusing on the quality of the relationships with the followers you do have.

“As you build your social media following, you’re building business relationships,” Haven says. “My advice to any small-business owner, no matter what you’re selling, is to treat your computer screen just as you would a brick-and-mortar storefront. Build friendships and relationships first, because in the end that’s all that your customers care about—that you connect with them.”

“Audience value is recognized by size, but it’s also measured by how many people you actually engage and the level of engagement value for your business,” Rohrs explains. “You could engage with just one person, but it could be someone with a long sales cycle and a resulting high dollar value.”

Grow Organically

OPEN Forum community member and social media strategist Gwen Morrison, CEO of Endurance Marketing

, agrees that the number of your followers is not likely to deter potential customers. “I don’t think it matters, as long as you’re sharing content that resonates with your target audience,” she says. “If you’re following 30,000 people on Twitter and just three people are following you, it might raise a red flag. Grow your audience organically by being a good resource for them. Know where your customers and prospects are ‘hanging out’ and then focus on that.”Haven agrees, noting that she built her following up by attending chats, which she still does. “Find chats applicable to your business by checking with twubs.com

, which registers hashtags,” she says.

Avoid “Me-centric” Sharing

Encouraging engagement is directly related to what you’re sharing. “The key is not to share only about yourself without any clear goals in mind. Your efforts need to be strategic and purposeful,” Rohrs says. “Find influencers in your industry and reach out to them. Get on their radar by retweeting, sharing and adding comments. Interacting allows you to stand on their shoulders and broaden your reach,”

Have No Shame

If any potential customers do notice your less-than-stellar social following and mentions the fact, avoid apologizing. “Don’t be embarrassed,” Rohrs says. “Instead, be upfront and let them know that you don’t have a big following yet, because you’re just getting started with social media, and you want to do it right and be there to engage. That’s something they’ll appreciate.”

Perhaps most importantly, give it time. “Audiences are business assets,” Rohrs explains. “When building those assets, offer value, and over time you will see a gradually growing following. You may get an occasional spike if something goes viral, but for the most part you’re going to hit a lot of singles and doubles rather than home runs.”

Let building a following take the time it’s going to take while you continue to offer a superior product or service.

A freelancer since 1985, Julie Bawden-Davis has written for many publications, including Entrepreneur, Better Homes & Gardens and Family Circle.

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Photo: iStockphoto

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Decorate Your Home with Houseplants

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mire a model home with its stylish decorating, and you’re likely to see one common denominator—houseplants. Interior decorators know the secret. As living things, plants give life to otherwise sterile rooms, and with their wide variety of leaf shapes, sizes, textures and colors, they make great decorator pieces.

“Rather than simply being an afterthought in your home’s décor, houseplants create a sense of style,” says garden designer Jenny Peterson, co-author with Kylee Baumle of Indoor Plant Décor: The Design Stylebook for Houseplants. “We used to plop plants on a table or stick them in a corner and forget about them, but now they’re integral to the overall design of our homes.”

inner-plant-decor

Whatever the specific type of décor in your home, houseplants can accentuate that style, says Peterson, whose book shows how to define your décor style and make appealing plant selections and container choices.

“If you like tropical or exotic styles, plants with large leaves or intricate colorations are perfect, such as moth orchids, bold palms and split-leaf philodendrons,” says Peterson. “Those who want a more minimalist look can choose plants with strong architectural forms like succulents and sansevieria, and people who gravitate towards a more classic style can use traditional forms of ferns, ivies, peace lily and Rex begonia.”

Browsing your local nursery for houseplants is similar to flipping through wall-covering or upholstery samples. You’ll find a wide variety of colorful foliage and flowering plants that are sure to match or complement your home’s décor. If you want to ensure that your plants blend well, bring paint chips and fabric samples with you when you go plant shopping.

Also consider plant size in your indoor decorating scheme, says Peterson. “For a really dramatic statement, indoor trees or large matching ferns are a good choice, whereas African violets can make an attractive vignette on a tabletop.”

Scheurich

(Scheurich)

Houseplants can even trick the eye to make a room appear larger or smaller. For instance, the ceiling will look higher if you put a tall, narrow plant in the corner of a room, whereas a wide, stout plant with foliage that curves down, such as the ponytail plant (Nolina recurvata), will draw the eye down and make a room look smaller.

Indoor plants can also solve design dilemmas. For instance, empty corners can be filled with plants, and houseplants can be used to define spaces within larger rooms and create transitions.

Besides the decorative plants themselves, container options offer myriad design opportunities. “Think beyond the ‘plant in a pot on the table’ when putting your indoor displays together,” says Peterson, who suggests scouring flea markets, craft stores and even your own home for unique and eye-catching container options.

“Get creative and use repurposed items like silver baby cups, shoes and boots, books and seashells,” says Peterson, whose book depicts myriad options. “Also consider using your walls. Many display options make use of vertical wall space for your houseplants, lending an instantly modern and fresh look to your indoor garden.”[/vc_column_text][/vc_column][/vc_row]

Debt Help Overview

[vc_row][vc_column][vc_custom_heading][vc_single_image image=”303″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Debt consolidation loans, consumer credit counseling, debt settlement and bankruptcy, are all options that should be evaluated if you find yourself in a tough spot.  If you’re struggling to keep up with your debt, it’s important to understand the advantages and disadvantages associated with each of these options.  The Captain has a keen eye for red flags and he wants to be sure you have sufficient information at your finger tips to better understand your debt relief options and to avoid costly mistakes and traps.

CAPTAIN’S TIP:

The bad guys smell fear.  Being in debt can be scary but if you find yourself in over your head, it’s important that you don’t panic.  If you panic, you’ll be more vulnerable to scams and traps.  Try and keep calm while you consider your options and you’ll find yourself better able to make wise decisions and to rid yourself of the “Debt Blob”.

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The Debt Blobs Trap

Ways To Avoid Bad Situations

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Building Character at Chapman Univercity

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David B. Moore

When David Moore was a camp counselor in the late 1980s, he had an experience that in many ways prepared him for his work today as Chapman University’s Director of Planned Giving.

“We stopped for lunch at a spot outside of Santa Fe, New Mexico known as Echo Canyon. About 30 boys were exploring the area and yelling into the canyon, so the other camp counselors and I didn’t notice when four of them decided to scale the canyon wall,” says Moore. “By the time we spotted them, they had reached a perilous location and weren’t moving.”

Tensions high on the ground and the mountain, Moore and another counselor climbed to the boys. “The kids were frozen with fear, made worse by the crowd of people staring up at them,” recalls Moore. “We coached them down one step at a time, and everyone reached safety with no mishaps.”

Planned Giving Journey

While planned giving isn’t a physical journey, it can be overwhelming for donors, who may need a substantial amount of guidance for what can be a complicated process. “There are a number of tax-wise options made possible through charitable gifting tools, but most individuals simply don’t know where to start and are unfamiliar with the rules and terminology when it comes to estate and legacy planning,” says Moore, who assists individuals with estate planning tools such as bequests, charitable gift annuities, charitable remainder trusts, gifts of property and charitable lead trusts. “It’s my job to help donors take one step after another until they get where they want to go.”

Moore takes his role guiding potential donors seriously, but realizes the need for discretion. “When you do your will and plan your giving, you face your own mortality. In part because of this, many people take time to complete the process,” he says. “I never want to rush them, and I’m not trying to sell a product. The most important aspects of this position are relationships and creating win-win situations for everyone.”

According to donors such as Christine Cross, who with her husband Lon recently completed a $10 million bequest commitment for need-based scholarships, Moore does a good job of offering assistance without pushing.

“David is very gentle and not at all overbearing,” says Cross. “He introduces you to the challenges and needs of Chapman only at a rate at which you are able to accept what he’s telling you. He doesn’t overwhelm you with facts and figures and is never a hardcore salesman. Rather, he is trustworthy and a good listener. David internalizes what you’re saying so he can better understand your desires and help you realize your legacy.”

Home in California

Born and raised in Austin, Texas, Moore shares that he grew up feeling geographically misplaced. “I’m fifth generation Texan, but always felt like I should be living somewhere else,” says Moore, who does not possess a Texas accent. After graduating from Texas State University-San Marcos, he worked as assistant director of alumni affairs for the school until he attended a conference in Baltimore, Maryland where he found a job in alumni relations at the University of Maryland, Baltimore County (UMBC). During his time there, he also held positions in annual giving and major gifts. In 2004, he spotted a posting for what looked like the ideal position at Chapman, so he applied, interviewed and was hired.

“I hadn’t planned on leaving Maryland, but I was thrilled to find a position representing such an incredible match for me,” says Moore, who quickly became impressed with Chapman’s sense of community. “Within a week of arriving, two different alumni invited me to their homes for dinner,” he recalls. “That personal connection made a huge impression on me and continues to do so.”

Moore held the position of director of alumni relations at Chapman for 4 ½ years before transitioning to his present position in 2008. “With my background in fundraising, ongoing relationships with alumni and my understanding of Chapman’s history, planned giving was the perfect fit,” says Moore, who earned a master’s degree in organizational leadership from Chapman in 2009 and who oversees the Charles C. Chapman Heritage Society. The society honors those who have made a planned gift.

Chapman Planned GivingSelect to view David’s weekly Chapman Legacy e-mail blast. »

Endowment Council

Dean of the School of Law, Tom Campbell, comments on how well-suited Moore is for his position at Chapman. “David’s strengths are his personal charm, attention to detail and creativity,” says Campbell. “An example is the Endowment Council he established that meets at the Law School every quarter—which is a brilliant concept. He invites estate planning attorneys from Orange and surrounding counties, and we discuss recent developments in federal and state tax law, with emphasis on the taxation of trusts, estates and gifts. He includes a presentation from a Chapman student or faculty member. The event offers a useful service to the estate planning attorneys, who are positioned to recommend charitable gifts to the university.”

For Moore, there is only one drawback to his work in planned giving. “I enjoy building close relationships with the donors,” he says. “When they eventually pass, it is very emotional for me. But I get my strength from ensuring that their legacies are fulfilled and their wishes are honored in a way that would be meaningful for them.”

Charles C. Chapman Sculpture

Visitors to Chapman University are welcomed by a statue of the school’s founder, Charles Clarke Chapman. California sculptor and public artist Raymond Persinger created the statue of Fullerton’s first mayor and relative of John Chapman/aka “Johnny Appleseed.” The wall behind the bronze statue is inscribed with Chapman’s advice to his grandson about how to live one’s life.

Published in the May/Jun 2013 edition of the Old Towne Orange Plaza Review

Written by Julie Bawden-Davis, Photograph by Jeanine Hill

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Cultivating Lifelong Gardeners with Community Gardens

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ough her memories of working in a community garden alongside her parents aren’t exactly fond ones, somewhere along the garden path Kathy Jentz got bit by the gardening bug.

“As a child in the 1970s, we lived in apartments and townhomes, so we gardened in community gardens,” says Jentz. “My memories of those times aren’t that pleasant, because the gardens had no water source, which meant hauling milk jugs full of water out to the plots, and my parents gave me the “fun” chore of weeding in the hot sun.”

The fresh air, sunshine and joy of growing went to her head, though, because today Jentz is a lifelong gardener and even belongs to a community garden across the street from her home in Washington DC. She is editor/publisher of Washington Gardener Magazine and posts weekly updates about her community garden plot on her blog.

Cultivating lifelong gardeners is a common byproduct of community gardens, which number approximately 18,000 throughout the U.S., says LaManda Joy, a board member of the American Community Gardening Association and author of the book, Start a Community Food Garden: The Essential Handbook.

Inspired by the WW2 Victory Garden movement, Joy founded Chicago’s Peterson Garden Project in 2010. The award-winning education and community gardening program uses empty urban property to create short-term organic gardens where thousands of people have had the opportunity to learn the life-long skill of growing their own food.

“We put in four large Pop-up Victory gardens in 2012 and a seed saving garden at The Field Museum of Chicago,” says Joy. “Since then, we’ve had a total of 11 gardens and almost 4,000 people are gardening with us, and we have hundreds of volunteers.”

New York Master Gardener volunteer and garden author Julie Brocklehurst-Woods got her start at a community garden. “I planted my first garden with my dad’s help in a community garden after graduating from college with a degree in Occupational Therapy,” she says. “The green beans and squash grew very well, and I got a few tomatoes before an early frost. I also made some friends and picked up some tips from other gardeners.”

When C.L. Fornari and her husband, Dan, moved to Cape Cod in 1994 and bought a house with very little sun for gardening, the couple immediately signed up for two 20×20-foot plots in a community garden.

Photo: Julie Bawden-Davis

(Photo: Julie Bawden-Davis)

“At that time the community garden was a 20-minute drive from where we lived, but it was worth the trip to have fresh, organic food,” says Fornari, author of several books on gardening, including Coffee for Roses. “My husband and I have planted a vegetable garden together during 40 of our 42 years of marriage, and I think one of life’s great blessings is being able to walk into the garden in the evening and ask, “What’s for dinner?”

Even though the Fornaris eventually moved to a house with 2 1/2 acres, Dan decided that since he’d spent 14 years building up the soil, he didn’t want to give up the community garden plot, so they have a plot at home for daily dinner harvests and another at the community garden for items that don’t require daily picking like paste tomatoes and winter squash.

While community gardens have been around for decades, often as afterthought plots put on surplus city land, the concept is even starting to catch on with home builders, like The Village of Sendero in Southern California. The 34,000-square-foot working ranch and farm features gardens where residents can tend plots of vegetables, herbs and flowers.

No matter what type of community garden you become involved in, it’s necessary to be a good neighbor. “Somebody is always miffed about somebody else’s encroachment over the property line and how their actions affect them,” says Jentz. “That encroachment can come in the form of weeds, overgrown vines, and even tall crops like corn that throw a shadow over a once-sunny bed. Overall, though, the communal gardening experience is very rewarding and worthwhile. Gardeners are, in general, a generous and lovely bunch of folks.”

There are downsides to being in a community garden, agrees Fornari. “The pests are always in greater numbers because not everyone uses organic means of controlling them, and as the summer goes on, gardeners don’t control the weeds, which go to seed. You also have to be tolerant when a neighbor plants something that borders on invasive. We still fight young horseradish plants that are offspring from a couple of plants our neighbor put in 15 years ago.”

Despite the compromises, Fornari enjoys the differences that come up in a community garden. “It’s interesting to see how there is never just one way to grow things,” she says. “One person mounds up the soil while another plants in trenches. Some gardeners till their plots, while others never turn the soil. A community garden is a good example of how people can unite around their desire to cultivate something good, while still allowing for individual differences. Community gardens represent Americans being their best selves.”

Julie Bawden-Davis is a garden writer and master gardener, who since 1985 has written for publications such as Organic Gardening, Wildflower, Better Homes and Gardens and The Los Angeles Times. She is the author of seven books, including Reader’s Digest Flower GardeningFairy GardeningThe Strawberry Story, and Indoor Gardening the Organic Way, and is the founder of HealthyHouseplants.com. She also uses the TidBitt’s subscription platform to manage Clippings: Gardening in the Great Indoors.

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Create a Holiday Wreath from the Garden

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d a festive touch to your home by livening up your holiday décor with a wreath from the garden. Composed of items like evergreen cuttings and berries, such eye-catching wreaths are easy and inexpensive to make, and they allow you to express your creativity, says James Farmer, author of five books, including Wreaths for All Seasons.

“Wreaths are your chance to make an artistic expression of the season,” says Farmer, who is also editor-at-large for Southern Living. He offers his top tips for creating your own holiday wreaths from the landscape.

Materials. A wide variety of items from the garden make good additions to your wreath. Foliage from evergreen trees and shrubs works well, such as pine, cypress, juniper, fir, cedar, boxwood, holly, pittosporum, and rosemary. For embellishment, choose from a wide variety of garden items, including pine cones, berries, flowers and fruits. Farmer suggests incorporating as wide a variety of garden items as possible in order to “wow the senses.”

Base. Use a wire wreath base or fashion one out of trimmings from plants such as magnolia, pine, boxwood, holly, cedar, cypress, fir, grape vine, or eucalyptus. The latter choice emits a pleasant scent and lends an attractive blue-green color to the wreath.

Create the circular base when the plant cuttings are fresh and malleable. Once you have the desired size and shape, secure it with craft or florist wire. The plant material will dry into the form you’ve created.

Construction. Within the metal or stem base, start by weaving in foliage from the garden and securing it to the base with wire. As you work, Farmer suggests thinking of the wreath “as a compass. Make sure that each ‘direction’ is well placed and arranged,” he says. “Think about what you’re putting on the ‘north, south, east, and west’ coordinates or the top, bottom, right and left, and then fill in with more materials and accents, such as the pine cones, berries, flowers, and fruits.”

Placement. Be inspired when it comes to decorating your home with your garden wreaths, says Farmer. “Don’t just limit them to doors or windows. They’re wonderful as accents over your mantle, affixed onto a mirror, hanging on an armoire or on the back of a chair.”

Maintenance. Since they are made from living items, garden wreaths require some extra care to keep them looking fresh. Avoid placing them near drying heat sources. If hanging wreaths outside, mist on a daily basis to keep them fresher longer. Farmer also advises ensuring that your materials are freshly cut and not drying out before crafting your wreath. And he suggests soaking the entire wreath in water for five minutes before dripping dry and hanging.[/vc_column_text][/vc_column][/vc_row]

Cool Jazz at the Ice House

[vc_row][vc_column][vc_custom_heading text=”Cool Jazz at the Ice House”][vc_single_image image=”293″ img_size=”full”][vc_column_text]Embracing the idea that the library is a place to explore and share passions and interests, the Orange Public Library Foundation (OPLF) is hosting a Jazz Festival. Celebrating the Annual Library Legacy Gala and Awards, the June 2nd Cool Jazz event will be held at the historic Ice House in Old Towne.

“The Gala will be in a festival format,” says OPLF Executive Director Julie Kramer. “The afternoon and early evening event will include lots of great music and grazing at a wide variety of food carts offering sweet and savory treats, as well as live and silent auctions.”

Old Towne Ice House

Susan Secoy-Jensen is an architect based in Old Towne, who owns and occupies the Ice House, which has undergone adaptive reuse. The unique 1930 cold storage facility was originally built to manufacture ice and circulate cold air throughout the building in order to keep stored citrus fruit fresh.

“The Ice House is ideal for the event, because the space is home to a lot of creative entities who like to think outside of the box,” says Secoy-Jensen, referring to herself and artists and musicians who live and work there. “The Ice House already has a creative vibe, and we intend to provide a wonderful venue to enjoy the music. Because we’re nestled among other buildings on the edge of Old Towne, the acoustics are good and we can make some noise.”

Secoy-Jensen is especially interested in midcentury modern design as well as jazz music, which dovetail nicely together. “As they say, architecture is frozen music,” she says. “Art, design, architecture, fashion and music all evolve together.”

Talented Jazz Musicians

The Gala will feature an outstanding jazz lineup, including Nancy Sanchez, voted Orange County’s Best Jazz Vocalist for 2012 and 2013, and The York Quartet. The all-female jazz quartet has appeared at events such as the Long Beach and Catalina Jazz festivals and opened for Poncho Sanchez and Seal.

“We’re really looking forward to the event,” says electric and acoustic bassist Jennifer York, who is also a broadcast journalist. For more than 15 years, she did aerial Skycam reporting for Channel 5’s “KTLA Morning News” and is currently doing traffic reports for KNX 1070 radio. She was also in the movie “That Thing You Do,” which was filmed in Old Towne.

“All of us in the quartet have played together for nearly 20 years, and we are totally in tune with one another,” notes York. “We’ll be playing a variety of standards, such as the work of David Lennon.”

OPLF Library Legacy Awards

The Library Legacy Awards to be given at the event will honor Frank and Shannon Tucker for their philanthropy, Susan Secoy-Jensen, AIA, for her work preserving local architecture and the National Charity League Orange–Villa Park Chapter for their volunteer efforts.

Cool Jazz at the Ice House will be held on June 2nd from 3 pm to 7 pm. Proceeds support the foundation’s work developing and enhancing the City of Orange public libraries. Visit oplfoundation.org for information and tickets, which run $100 per person and $175 per couple.

Published in the May/June 2013 edition of the Old Towne Orange Plaza Review

Written by Julie Bawden-Davis, Poster art provided by the Orange Public Library Foundation

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Customizing Your Annual Business Taxes

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Most small business pay tax on a calendar-end basis, but some may qualify to set their own fiscal year. Find out if yours qualifies.

Writer/Author/Publisher/Speaker, Garden Guides Press

SEPTEMBER 18, 2012When Mark Haag opened his company in 1990, the owner of Staffease, Inc.

chose his tax year-end based on the nature of his business.“I made a conscious decision to use a calendar year-end, because I run a payroll company and it made sense to close my year at the same time that I finalize client payrolls,” says Haag, whose company is now in 20 states and employs 690 people. “With a calendar year-end, we all start fresh every January.”

Planned Tax Year

If your company structure allows it, putting some thought into your tax year-end is advisable, says

David Stevens

, a certified public accountant serving small businesses and their owners throughout California.

“Companies set up as sole proprietorships are limited to a calendar year-end, but other types of business structures can choose their year-end,” says Stevens, whose clients are in the manufacturing, wholesaling and service industries.

The IRS recognizes two tax years

. The calendar year runs for 12 consecutive months, beginning January 1st and ending December 31st.  A fiscal year refers to a period of 12 months that completes at the end of any month except December, for instance, from April 1st in one year to March 31st of the following year. What type of year-end a company chooses depends on several factors.

Partnership

If you’re involved in a partnership, your year-end must coincide with the tax year of the members of the partnership. If all members are on a calendar year, then that’s what you’ll have to use, but if there are members with year-ends at other times of the year, then your company will usually need to adopt the fiscal year-end of the majority of the partnership.

S Corporation

Businesses set up as S corporations are typically on a calendar year, but there are exceptions. Such companies can request a different year-end—such as October 31—as long as it falls within three months of the calendar year-end. Such a move isn’t always advantageous tax-wise, though, says Stevens.

“The IRS requires a tax deposit for the amount of income you’re deferring during those remaining months, which they’ll hold until the following year,” he says. “Having to make that deposit generally negates any advantages you’ll get from adopting a fiscal year-end.”

In some limited instances, individuals who run an S corporation can adopt a fiscal year-end without making the deposit, if they experience 25 percent of their gross receipts within the last two months of their fiscal year. Generally, only seasonal businesses fall into this category, such as those that peak in the spring, summer or fall. According to Stevens, a company that sells Halloween merchandise or a Christmas tree farm might qualify.

C Corporation

When your business is set up as a C corporation, you have the most flexibility in choosing a year-end.  If you decide that January 31st is an ideal fiscal year-end, there are no limitations on you choosing this date.

52–53 Week Tax Year

A variation on the year-end available to businesses is what is known as the 52–53 week tax year, which according to Stevens, is often popular with retailers. This fiscal year-end allows businesses to always end each year on the same day of the week for the sake of continuity.

For instance, if you elect to end your fiscal year on the last Sunday of the year, then you do so no matter the date, which could be the 29th. Because of this manipulation of dates, about every four years you will experience a 53-week year. The 52–53 week tax year can be adopted using any fiscal year-end.

Carefully Choose Your Year-End

If you are able to choose your fiscal year-end, Stevens suggests analyzing the natural flow of your business and ending the year in your slowest month. “Your staff won’t be as busy when things are slow, and they can devote themselves to closing the books,” he says. “Your inventory will also be at its lowest point, which means less work counting and pricing.”

If you want to change your year-end, you need permission from the IRS, as well as a valid explanation of why you wish to make the change. Tax avoidance is not an acceptable reason. Requests for changes are made by completing IRS form 1128

.

When setting up your business, choose your tax year wisely. Once set, your fiscal year-end is difficult, or even impossible, to change.

A freelancer since 1985, Julie Bawden-Davis has written for many publications, including Entrepreneur, Better Homes & Gardens and Family Circle. Julie blogs via Contently.com

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Photo credit: Thinkstock

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