Top Quality
Visit the florist shop personally and take a good look around. The merchandise you see is most likely representative of the floral arrangements you can expect at your event. Look for the following:
- Is the shop organized and well run?
- Are the arrangements creative, attractive, and fresh?
- Is there a good selection of arrangements?
- Would you be proud to have these displays at your event?
Impeccable Customer Service
It’s critical that your flowers arrive in good shape and as planned on the day of your event. Seek out a florist that offers great service both on the phone and in person. Keep an eye on the following:
- How does the florist interact with customers?
- Are they happy to answer all of your questions?
- Are their hours convenient for your schedule?
Customized Attention
Your event is unique, and the florist should treat it that way. Avoid florists that offer generic advice and products. Look for a florist who:
- Asks specific questions about your event.
- Responds with personalized advice and several options to choose from.
Happy Customers
Professional florists are willing to share the names and contact information of customers who have given permission. Ask previous clients about their experiences, particularly those who held similar events. Try to get detailed feedback about the flowers and the event.
Check DexKnows for reviews of the florist you’re considering.
On-Time Delivery
Punctuality is essential when it comes to floral delivery. Ensure the florist:
- Has a reliable delivery system in place.
- Has contingency plans for traffic or other delays.
- Uses reputable delivery services if outsourced.
When checking references, ask customers about the punctuality of the delivery service and the quality of the flowers upon arrival.
Professional Ties
Reputable florists generally belong to professional organizations. This allows them to stay current on trends, access training, and maintain licensing. Look for seals from organizations such as:
- Society of American Florists
- FTD
- Teleflora
Also check for membership in local and state organizations.
Now that you know what to look for in the perfect florist for your special event, you can enjoy floral arrangements that wow guests.
About the Author (Author Profile)
Julie Bawden-Davis is a Southern-California-based writer specializing in home and garden, real estate, small business, and personal finance. Since 1985, her work has appeared in a wide variety of publications, including Family Circle, Ladies’ Home Journal, Better Homes & Gardens, Entrepreneur, and The Los Angeles Times. Julie is a University of California Certified Master Gardener and has written five gardening books, including Reader’s Digest Flower Gardening.